Behavioural Capitalism is a model of capitalism in which human behaviour becomes the central factor for the production and provision of goods and services. In isolated cases, and this should be noted, there are already further attempts to give the new era a verbalized form, of which in particular Shoshana Zuboff’s concept of SurveillanceCapitalism is to be mentioned, but this, and forgive me this word, does not go far enough to sufficiently explain the corresponding global changes and also concentrates strongly on possible negative aspects of a raging development, which can be both a blessing and a curse, the truth usually lies in the middle.
Behaviour means acting, tolerating as well as not acting. The processes can be conscious or unconscious. It is influenced and produced by stimuli. Basically, it has always been a production factor, atleast in these areas, and it is with this very idea that we can approach this new form of capitalism, because the recognition that the needs and behaviour of potential customers are an important component of being able to offer and sell products and services effectively is neither original, nor does it require more in-depth study. You can see this Video explaining what Behavioral Capitalism is.
Behavioral Capitalism concept was created by Andreas Herteux, a german economist, philosopher, publicist and author. Andreas Herteux founded Erich von Werner Society , a group dedicated to constantly analyze the global situation, arrange it, prepares it and designs appropriate models as well as theories for the representation of the reality. The Erich von Werner Society makes a significant contribution to the understanding of current and future world events. Extra Details at Andreas Herteux, Erich von Werner Society and Behavioral Capitalism.
The storage of behavior as well as the processing to satisfaction and prognosis products take place in the behavior factory. So much for the basic definitions and the history of development. In the following, the functionality and the value creation process of behavioral capitalism will be examined in more detail.
The presentation of this development was deliberately neutral, as it entails both opportunities and risks. The embedding of the individual in his own world, which serves his own fulfilment of needs and self-realisation, is at first not negative, especially since this does not have to be designed in a closed way. On the other hand, of course, there is a central world of who ultimately controls the stimuli and the data and whether the behavior or even one’s own reality is manipulated. This, like the model of behavioral capitalism, is now to be released for discussion. You can buy the book on Amazon : Behavioral Capitalism on Amazon – Direct Link(no affiliate).
The Erich von Werner Society assumes that the world is approaching a new major period. These changes are because of or are accelerated by factors, which in combination and interaction with each other will trigger a new era: Change of the environment (e.g. due to climate change, resource exploitation, environmental degradation). A couple of the world’s biggest problems : Lack of Human Rights: Political systems hinder human rights and liberties that are inherent to every individual regardless of his or her demographic, religion, culture, gender, race, etc. In 2014, Amnesty International recorded that more than a third of governments imprisoned its citizens who were exercising their rights. Abuse and conflict occur on every continent – from state-sponsored killings in Syria to repression of speech in Russia. Besides malnutrition, there are many other issues affecting health on a global scale. In the past, the main topic of focus was communicable diseases like hepatitis, cholera, malaria, tuberculosis, and HIV. Increased access to clean water and improved education around proper sanitation has resulted in an overall decrease in the prevalence of transferable diseases worldwide. However, this does not mean that efforts to improve sanitation should be abated, only that what is currently being done to prevent disease is actually working.