When it comes to building products, there’s one element of simplicity that matters most: cognitive simplicity, says David Lieb, who leads Google Photos. Cognitive simplicity is measured by how easy your product is to understand. But its nemesis is cognitive overhead, which is the number of logical connections that your brain has to make to contextualize and understand what it sees. Lieb asserts that the best detectors of cognitive overhead are the young, the old and the drunk. To test for cognitive simplicity, give your product to the young, the old or the drunk to use — without your preface or explanation. Then ask: What is this product for? How do you use it? Each subset is hyper-sensitive to cognitive overhead — how they react to it will give you a preview to how others may. If your design is intuitive enough for them to navigate and explain, you’re in excellent shape. If not, read on for Lieb’s counterintuitive suggestions for involving your users in the process more, slowing down your product, or making it more familiar.
To achieve your goal, you have to make a mental commitment that will be completely devoted to your business. In fact, you should ask yourself that how big of a business you are planning to have. The bigger the business, the more years you’ll need to track onto year one. One of the best pieces of advice that you can ever get in the whole process of building a business is related to the word bond. With this, it means that if you are making any commitment then no matter what happens you have to deliver the same on time. Poor decisions related to business can put your status as an entrepreneur at risk. More info can be seen on Marketing strategies.
To substantiate the business plan you will need to do a market research, but this is just the beginning: to increase your chances of success in business you need to become an expert in the industry, products or services you deliver, if you are not already. An initial solution would be to sign up for professional associations. An entrepreneur is not and does not have to be a man – orchestra: you do not have to be an expert in everything and you do not have to propose yourself, so you learn to work with professionals in those areas you do not master: accounting, legal, marketing, business consulting etc. A useful guide to choosing a consultant can be found here: How to hire a consultant. You risk losing a lot of time and money if you try to learn to do all the things a specialist should do, so don’t hesitate to call in experts whenever you have a specialist problem.
Take any opportunity to network and learn from more experienced executives, as well as to be mentored and coached by some of them. Further, exposure to specific meetings, boardroom discussion, and strategic planning would be utterly beneficial. – Izabela Lundberg, Legacy Leaders Institute Source: https://theentrepreneurresearch.com/.