Best make intro software? Whether you’re a beginner or just in need of a refresh, follow our logo design tips and tricks to help you make really good logos. Logos are really important. They can be daunting to design but are a must for any business and are the cornerstone of any good business brand, or even a personal brand. You want your logo to explain who you are and what you do, why you do it, and how you do it. You’ll include it on social posts, presentation decks, marketing materials, business cards and more. That’s a lot of heavy lifting for one little graphic to do, right?
If you’re a visual person, a mood board may be the perfect tool for you to get inspired. You can create an actual board by cutting out and pinning printed images or make a digital one (Pinterest would be the obvious choice here). Simply collect all the images you feel drawn to—those can be other logos, color combinations, illustrations or graphics, go wild! You’ll see, your mood board will reflect what style and design features you are gravitating towards in no time. Think about how your business can be visualized in your logo. Simply Rooted is all about local, down-to-earth food and their vintage logo perfectly reflects that with hand drawn root vegetables. If you’re striving for a similar aesthetic, your mood board might include images of vintage logos, handmade illustrations and organic shapes and colors. Or take a look how the Rugged logo visualizes their “rugged” brand identity in a bold and rough looking word mark but still includes a luxurious vibe with a reflective gold effect. Your mood board gives you the opportunity to pull all these elements together.
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Some of my favorite logos in the world utilize a technique that I like to call a visual double entendre, which is an overly fancy way to say that it has two pictures wrapped into one through clever interpretation of a concept or idea. The WinePlace logo below is a perfect example. This logo takes on the shape of a thumbtack, which suggests “location” or “place,” but it also clearly looks like an upside down wine glass. Logo designs that use this technique come off as clever and memorable. Viewers love the little mind game that you’re playing and are more prone to appreciate a design because of it. In the past, we’ve put together a post of clever negative space logos like the one below. Check it out if you love this type of logo design as much as I do!
Your logo is a very important tool for branding your company. It should have a uniqueness all its own. When choosing a logo design, do your homework and see what else is out there so you pick one that will stand out from a crowd within your industry. It should immediately catch the eye and have more to offer when looked upon longer. Before deciding on your logo, make sure you are completely satisfied your selection. Just like your brand name, it will be with you for as long as you’re in business. As years go by you may opt to update your logo but it should always have the same basic feel to it. After all this is how people identify you. Try to pick colors you know you’ll love today and 20 years from now. Sure these nuances can be changed but often times they are a very important part of the design so try to get it perfect the first time. Discover additional details on https://www.intromaker.net/.