Searching for a digital marketing agency in Mumbai offering crm optimization ? We have good news for you! We will discuss about the latest marketing methods in 2020 and also introduce you to one of the leading digital marketing agencies in India.
If you’ve ever created a buyer persona, you’re already familiar with personalization. 90% of the U.S. population found personalized marketing content very or somewhat appealing in 2017, with only 4% saying it was not very or not at all appealing. According to Forbes, 44% of consumers say they are likely to buy from a company again after a personalized shopping experience. The key differentiator between programmatic and traditional advertising is that programmatic can occur in real time. This puts more power in the hands of the advertiser. Potentially, even small advertisers can leverage programmatic advertising for maximum ROI. But it’s precisely how they use this power that determines whether advertisers are successful. Programmatic advertising relies on a combination of automation, big data, and technical expertise. You still need human capital to do it, which not every business has. In its current form, it’s a better option for brands with mass-market appeal than those with niche appeal. Nonetheless, with programmatic ads taking over digital display advertising, it’s a trend to keep tabs on.
Being social has always been one primitive way of bringing in business. Since the introduction of the internet, social media has radically changed the ways brands interact with customer and vice versa. Today social media for companies is a critical part of a smart business -Social Media marketing strategy. As an expert social media marketing consultant, we have end-to-end knowledge on how to use Social media for the different industry to achieve business objectives and to integrate with other channels of marketing. Find extra info at Top Digital Marketing Companies In India.
Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% of digital display ads in the U.S. will be programmatic by 2020. According to Irina Kovalenko of SmartyAds: “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”
Go Lead Digital is a full-service digital marketing agency based in Mumbai, India. From generating a concept or an idea to transform the same into a solid design and develop it logically. We garnish it all with the flavours of uniqueness, perfection and current trend. Indeed all this is done keeping simplicity in mind. We do understand the value of time but we equally value the quality of the work delivered. Our creative process begins with our clients and ends with our client. Source: https://www.goleaddigital.com/.