Day: November 29, 2019

Looking for a digital marketing company in Canada offering paid ad campaigns (google ads, facebook, linkedin) ? We have awesome news for you! We will talk about the latest marketing methods in 2019 and also introduce you to one of the leading digital marketing agencies in US.

Voice Search & Smart Speakers: The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2020. Consider these numbers: 50% of all searches will be via voice by 2020, 55% of all American homes will own a smart speaker by 2022, 72% of people who own voice-activated speakers say that their devices are used as part of their daily routines, Voice shopping is set to jump to $40 billion in 2022, up from $2 billion today, Global smart speaker shipments have almost trebled between Q1 2018 and Q2 2019, growing from 9.36 million units to 26.1 million units. Overall, people expect to be using voice search far more in the future: Voice search plays an important role in providing all the relevant information that people are searching for through audio content. AI is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google has reduced greatly. As Digital Marketing Institute puts it: “Adopting a voice search strategy isn’t just about remaining relevant – it’s also about creating a unique and optimized customer experience that will foster relationships and build brand loyalty.”

Since Google dominates the results that businesses get from search engine marketing our summary of the search trends here focuses on Google. Carolanne Mangles reported for us back in August on some of the biggest changes Google made in 2018, many of which will be deployed and evolve in 2019. The most obvious change is the launch of the Google Marketing Platform which saw AdWords renamed to Ads and the Doubleclick ad platform and analysis tools like Google Analytics, Data Studio, and AB testing through data studio more tightly integrated. For organic search the update to keep an eye on in 2019 is Google’s Speed Update which penalizes slower sites and was released after months of trials. While this will initially only affect the slowest sites, from past experience, we can expect Google will change the weighting on the algorithm to affect more sites that don’t improve their speed within time.

Artificial Intelligence (AI) is considered the cutting edge of technology by many. But in a few years, it may be as standard as smartphones are today. Divorced from all the implications of popular science fiction movies, AI is a computer or robot that can gather facts about a situation through sensors or through human input. It can then use this information to solve problems or perform tasks. More specifically, AI is a computer system that can perform a task which normally requires human intelligence. This is also the primary reason people fear AI. AI has numerous potential applications in marketing. But in 2019, you’ll mostly see AI deployed for content marketing, customer service, and advertising. Before you start worrying, know that AI isn’t currently positioned to make every content marketer’s job obsolete. AI is mostly used today to identify trends, drum up data, and do competitor research.

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Stump removal advices? Compacted soil: When you plant a tree in your backyard, the roots need room to spread out. This can be difficult when planting in compacted soil and heavy clay. Poor quality, compacted soil is an especially common problem if your home has been recently built, as many contractors use construction fill – soil scraped from other sites which may include debris – to shape the landscape. If the tree’s roots have no room to grow and face constant soil pressure, the result may be crushed roots, poor water and nutrient uptake, and stunted growth. You can counter this threat by using best practice planting methods along with vertical mulching or mixing in organic matter into the compacted soil. The Morton Arboretum has an excellent video primer on planting trees.

Promote good health among the mature trees on your property with pruning services performed by Tree Artisans. Call 719-822-6733 for your FREE estimate. Local, family-owned and operated by the father-and-son team of Jack and Clay Webb, Tree Artisans offers reliable, timely tree care. We are members of the International Society of Arboriculture and the Tree Care Industry Association. Licensed and insured to operate in Colorado, we are based in Colorado Springs. Our services extend anywhere along the Front Range, and we can quickly service El Paso, Teller, and Douglas. Read more details on Best tree services in Colorado Springs. The highest tree loss rates occur within the first three years after planting while the root system grows from the root ball into your soil. Many such losses are preventable with the right care. Watering trees at the right time and in the right way is the first step. Apply water to the original root ball and the surrounding soil once or twice per week during dry periods – depending on the weather and soil moisture levels.Proper mulch application conserves soil moisture and provides a better environment for roots to grow. Mulch should never be in contact with the trunk of the tree. Pest management is also important because young trees can’t afford to lose leaves or branches to pests. Fertilization helps to establish healthy growth and is a cost-effective way to help turn small plants into larger ones.

Mulching is the most beneficial thing a home owner can do for the health of a young tree. Mulches are materials placed on the soil surface to improve soil structure, oxygen levels, temperature and moisture availability. Properly applied, mulch can give landscapes a handsome, well-groomed appearance. Ideally, growing trees should be fertilized throughout the year. The greatest amounts should be applied during the early spring and summer months. Several light applications a year are preferred as the tree gets older. Many people wait until spring to begin thinking about their landscaping, but the pros know that getting a head start in the fall can make springtime care easier and more rewarding. There are a few important steps to take when preparing your trees for colder weather. Nip problems in the bud by practicing the PINE method: prune, inspect, nourish and extend. Remember that healthy, well cared for trees generally don’t die, snap, lose limbs, or house termites. Keeping your trees healthy can help prevent damage to your home and property.

Proper tree care begins with selecting the right tree and planting it in the right place. Make sure your tree will thrive — especially once fully grown — where you want to plant it. Things to consider include: The tree’s purpose. Are you planting it for aesthetics, privacy, shade/energy reduction, windbreak, or as a street tree? Your end goal will determine the suitability of different trees. Planting site limitations. What is your hardiness zone? What is the maximum height and spread for a tree in the space? What are the sun exposure and soil conditions? This information is available for more than 200 trees and woody shrubs in our Tree Guide.

Searching for the best options if you want to cut down the tree maintenance costs? Start with picking the right trees for Colorado! Russian Hawthorns are one of the most drought-tolerant trees on our list. Again, establishing these trees with two seasons of normal watering will get their root systems healthy and strong enough to withstand dry conditions. Susan highly recommends Russian Hawthorn. It was the first tree she nominated for our list! Russian Hawthorns mature at 15 to 20 feet tall and wide with an upright oval form and slightly spreading lower branches. These hawthorns have beautiful, finely-cut, dark green leaves, turning yellow in the fall. The white flowers emerge in clusters in late spring. They mature into richly-colored dark red berries late in the season.

Do you want to keep your trees safe? First we will suggest some advices on tree care and after that we will introduce Tree Artisans, a tree services company in Colorado Springs. To direct the growth by slowing the branches you don’t want, or to “dwarf” the development of a tree or branch, pruning should be done soon after seasonal growth is complete. Another reason to prune in the summer is for corrective purposes. Defective limbs can be seen more easily. For trees that bloom in spring, prune when their flowers fade. Trees and shrubs that flower in mid- to late summer should be pruned in winter or early spring. Because decay fungi spread their spores profusely in the fall and wounds seem to heal more slowly on fall on cuts, this is a good time to leave your pruning tools in storage.