Category: Marketing

SEO rules and white hat practices are modified every year so here are some SEO advices for best results in 2019. Dave Davies, CEO of Beanstalk Internet Marketing, said machine learning is about to explode in 2019. “While we’ve seen machine learning in search with RankBrain, Google News groupings, etc. we haven’t really experienced the true power of what it can be. This is the year that changes,” Davies said. “We can see the prep work coming with some of the layout changes the engines are pushing out and their drive to answer intents rather than questions. This is the root of machine learning’s impact on search.” But machine learning won’t just be something to watch on Google and the search engines, said Jenn Mathews of Jenn Mathews Consulting. “Companies need to adopt machine learning to develop unique content for SEO, beginning with a set of data based on specific variables,” Mathews said.

The importance of voice search for SEO in 2019 should come as no surprise. If you review the search data put out by Google, we can see that over half of all search queries now come from mobile devices, and around 20 percent of queries made on mobile apps are now voice-based. And with voice assistants like Siri, Alexa, and Google Home becoming more popular, we expect this growth to be consistent for a while. Backlinko researched voice queries and SEO, and came up with some good advice on how to get ahead in this arena: Optimize your content to align with the type of queries you’d hear in voice searches. We all know that Google gives ranking points to websites with high user retention, longer time spent on-page, and lower bounce rates. Ipso facto, if you engage your viewers, you will rank better in the SERPs. This applies to every page on your site, but here, we’re recommending a particular tactic: Incorporating video in your landing pages. Research suggests that video on landing pages can increase conversions by as much as 80 percent by engaging viewers directly, building trust, and holding their attention for longer than other mediums. Naturally, these benefits translate to longer time spent on-site and increased engagement with your content.

WordPress SEO tip : ontent still is. Unique, valuable and relevant content that is. Apart from being the greatest of all SEO ranking signals, high quality content is, foremost, the lifeblood of your website. A website without content is, well, not a website. Along the same lines, a website with poor quality content is like a blunt knife – it might do the job but you must exert more force. A website with stale content is dead both to search engines and human visitors. This I understand firsthand because, severally, I went long periods without posting on my own blog. The results? Lower user engagement and lost SEO rankings. We just mentioned your content needs to be unique, valuable and relevant. What does this mean? First off, your content should be unique because search engines, more so Google, do not entertain plagiarism – or duplicate content. Your content should bring something fresh to the table – it should be unique if you want to rank well. Without a doubt, you can pull out quotes from anywhere on the internet, but copy-pasting an entire page will only land you in trouble.

Practical tip: Mark up your content in the best possible way. Here you have different possibilities at your disposal, the main one being Google’s own website at schema.org. Who speaks today of “search engine optimization” is actually anachronistic. After all, we do not optimize for search engines, but for users of search engines and websites. For this reason, the user experience plays an increasingly important role. The following starting points for OnPage optimization should therefore also be on your to-do list in 2019: Loading speed: With tools like gtmetrix you can check the loading times of your web pages. You can also use the free PageSpeed tool from Google to measure the performance of your site. We have created a guide for you how you can optimize the loading time of your page.

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How to select converting products to dropship on Amazon? Here are a few tips and a recommendation to let an expert to the market research. An important dropshipping tip is to create a compelling offer. Don’t be the store owner who fails to include sales or bundles. If none of your products are on sale people may lack the motivation to buy your product. However, if you present the right product with the right deal you’ll be more likely to convert them. Bundle deals can also work really well. When creating a bundle deal, focus on selling more of the same product. For example, if you sell hair extensions your bundle would include more hair extensions. If people love the product, they’ll want more of it. The hard part is convincing your customer to pull out his or her credit card, but once it’s out – upsell, upsell, upsell.

If you’re brand new with no testimonials or product reviews, it’s going to be hard to get sells. People want to hear what previous customers have to say about your business and products, that’s where social proof comes in. Without good reviews and testimonials, you’ll have lower conversions overall. The easiest way to get product reviews is by asking your suppliers for them. Don’t reach out to all of your suppliers, just focus on reaching out to suppliers for the products that are selling the best.

I recommend ShipBob, a YCombinator-backed startup. ShipBob does everything FBA (Fulfillment by Amazon) does, but better and cheaper. ShipBob doesn’t charge for picking or packing or warehousing. If that sounds too good to be true, their business model is that they negotiate cheaper volume-based rates for shipping, they charge you only what the normal postage price would be, and they keep the difference. They have a great API and integration with everything.

How to find the perfect products ? A few words about dropshipping market research. Targeting a specific niche with your dropshipping store can be a great way to help your dropshipping store grow and generate revenue. Take a look on Google Trends and do some research into the niches which have high potential – these could be good niches for your dropshipping products. You’ll have less competition if you’re running a niche dropshipping store, as you’ll be targeting a smaller audience. This means that your marketing efforts will be much cheaper, especially if you’re thinking of using Facebook advertising, or Google Adwords. It’ll also be easier to rank your store on search engines when you run a niche dropshipping store, which is good for your business’ long-term growth. Or you can let an expert to do the product market research for you while you focus on marketing or improving your website. See more details on Best selling on Amazon.