Author: Patrick Moreau

Incredible 2d animation videos services? A well-design animated piece can provide a story that presents all the critical context necessary for your message – and product – to have the impact your need; and do so in a way that anyone, tech-savvy or not, can understand! Lastly, there’s the important point of delivery and distribution of your piece. Marketing cartoons can be used anywhere. More specifically, you’d be hard-pressed to find a distribution channel where a relevant animated piece wouldn’t make a great fit! For you to get the most out of your marketing videos, you’ll want to deploy them in different contexts. You can host them on a YouTube channel, for example, as a fixture of something your company offers, but that’s just the start. You can build entire landing pages around your animated videos or use them as the center-piece on your home or product website. Moreover, marketing cartoons tend to perform particularly well when paired with email marketing pieces, as their short and entertaining nature tends to attract attention with easy.

More and more entrepreneurs experience the vast benefits animated explainer videos have for their business. Businesses interested in starting to use these video’s will be greatly helped by first looking for the most efficient and effective way to go about this. This article gives an overview of things to do and things to avoid when creating such an animated explainer video. An animated explainer video is a short animated video for marketing or advertisement purposes. Businesses usually use animated videos to describe their brand’s products, services or achievements.

But the rise of 2D animation as a marketing strategy is a result of more than just its various applications. These videos drive engagement, website traffic, and more conversions – giving brands an ROI that makes investing in 2D animation an excellent business decision. According to Oberlo, 88% of video marketers are satisfied with the ROI of their video marketing strategy and come in 2022. It is predicted that 82% of all consumer internet traffic will come from videos. Based on these statistics, the future of businesses in the digital eco-system looks to be in favor of 2D animation and video-based marketing. Discover additional info at #2d animation.

What is Video Marketing? Video marketing is simply the use of video for business marketing, be it directly or indirectly. This can mean using video content as a marketing tool to attract followers, raise awareness about your brand or product, drive leads to your site, or generate greater sales. Video content can be hosted on owned platforms such as your website, blog, or social media platforms, as well as third-party sites such as Wistia, YouTube, or Vimeo.

The goofy characters and blocky animation style are a perfect combination with the cheerful music and on-screen text with helpful hints for Irish tourists visiting Canada. Even as simple as it appears, once you’ve watched this clip you’ll never forget its message! Even though some clips are used as educational videos or training tutorials, the highest-converting clips are always animated videos, including promos and demos. Even though non-scientists can barely understand its technical concepts, the on-screen action is still compelling enough to hold a child’s attention for several minutes – That’s a winning characteristic to plan ahead for in your own videos. See extra info on 2d animation.

High quality parttime CIO services from innovationvista.com? Recent incidents should serve as sufficient motivation: Yahoo – 3.5 billion account details were hacked in two different breaches. Every single account on a system serving nearly half of the world’s population in 2013-14 (not fully disclosed until 2017). Sony Motion Pictures – hacked by a group working with North Korea and used sensitive stolen data to force Sony to cancel the release of a movie about Kim Jong Un in 2014. Anthem Health – 80 million customers’ identity and health insurance records were breached in 2015. Equifax – 146 million customers’ detailed credit records and social security numbers were breached in 2017.

Our firm’s unique approach offers small- and mid-size companies the guidance and IT leadership services of expert consultants who have served in a C-level IT role in one or multiple successful tenures, and who have experience in your industry. Our consultants: Possess decades of experience with the strategic decisions needed for success in enterprise technology; Have familiarity with the business model(s) and terminology of your industry; Are armed with our proprietary Innovation framework and toolkits to Stabilize, Optimize, and Monetize your organization’s IT; Provide virtual IT leadership services to clients on a part-time/fractional retainer basis, to make this expertise accessible to any budget. Read a few more details on fractional CTO services.

An advice every CEO should know about cybersecurity: Achieving information security compliance with one or more government regulatory standards for information security (i.e. ISO 27001, NIST 800-171, HIPAA, NYDFS, etc.) is good, but not sufficient to ensure real cybersecurity. Historically, cybersecurity has been an area that is housed solely in the technology department of a company, whether that consists of one or twenty employees. But more and more executives are understanding the importance of being not only knowledgeable but also involved in the conversations and decision-making process when it comes to protecting their data.

The world is becoming increasingly personalized. Frequent flier numbers and customer membership programs enable companies to track consumers’ buying patterns; social media platforms and digital marketing channels enable them to know even more about our preferences and lives. The door has been opened to inappropriate uses of this information, as evidenced by the “fake news” and Facebook/Cambridge Analytica scandals from the 2016 election. But far more commonly, companies are using customer data in legitimate to personalize their communications with customers, with significant results. Customers are happy for you to know about them. According to Accenture, 83% of consumers are willing to share their data in order to enable a personalized B2C experience, and 91% say it actually impacts their buying habits. For B2B purposes, companies have long known there is easy access to public data about them, so any gain in efficiency is welcomed from suppliers who make use of that information (ideally with internal data as well – see below) to streamline the experience for their clients.

Startup companies who avoid inheriting a large installed base of “older” technology find themselves at an advantage, for a period of time at least. Some of these startups – “unicorns” – are companies that reach a $1B valuation in an incredibly short time. Many older companies will never have a chance at that kind of growth due to the weight of their legacy infrastructure, and the maturity of their competitive landscape. It requires an increasing amount of research time to stay current with technological capabilities, and that will do nothing but increase. Business leaders, already stretched to the limit by the demands of their “day jobs,” simply cannot invest the time to stay informed and up to date of all of the changes happening in the technology industry. That is where tech consultants like Innovation Vista can help, since we spend a significant portion of our time staying current in order to advise companies on how to stay current, and how to adapt their cultures to be ready for constant change. Discover more info at https://innovationvista.com/interim/.

Innovation Vista has a unique approach to selecting consultants for our engagements; we only hire lead consultants with experience as C-level IT leaders or Partner-level consultants who have demonstrated track records of tangible business results impacting Revenue, Market-share, and/or Margin significantly for their employers/clients. Our network includes consultants with experience in all major industries: Communication Services, Consumer Discretionary, Consumer Staples, Energy, Financial Services, Healthcare, Industrials, Information Technology, Materials, Real Estate, Utilities and more.

Executive leadership, does your sales team suffer from significant churn? It all comes down to human nature. (Good luck fighting that). It may take a bit of time and education, but in the end I think we can count on smart people to figure out how to act in their best interest. The question for leadership becomes this: is your company culture setup to ensure that your salespeople will believe that collaborating on a CRM platform is in their best interest? It is possible that your salespeople’s resistance to using the CRM system has nothing to do with the system, and everything to do with their plans (or general expectations) that they will be leaving your company in the fairly near future. When that happens, they know that if they have their own spreadsheets or outlook notes or big chief tablets, they can bring very valuable information along with them. If it all exists in the CRM, THEY CAN’T.

Few of my consulting clients have budgets to setup research labs, and aside from a few specific industries, I’m not sure it’s the best approach anyway. Bimodal IT has some benefits, but I feel there is risk to any team who doesn’t work closely and regularly with the business, that in their collaboration, they might fall into the trap of building “cool things” which don’t actually move the needle. Experimental groups also often feel their purpose is to “fail fast”, which I think is enormously problematic in the industry – not because failing shouldn’t be expected (and yes, accepted) when trying innovative things, but because that mindset can lead to approving projects which would never work, under the guise of “learning”. I think there is a simpler way to innovate, which is also cheaper and better aligned to business strategy. Read more details at innovation culture.