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Culture. Through this pandemic, I’ve been amazed to hear the stories of companies that just refused to quit. Their business and people are too important to them. If that determination and perseverance wasn’t a fundamental part of the DNA of a company’s culture before the crisis, that’s not something that can be suddenly turned on when things get tough. When companies have a compelling purpose that people can rally around and believe in, teams can quickly get aligned and overcome seemingly insurmountable challenges. Every good coworker has a passion to have a job that is relevant and important. Strong leaders give their people a voice in their organization, and ensure they have autonomy and competence to act. Disruption, uncertainty and remote working do not have to shatter culture. Culture can set you apart, help you retain and attract top talent, and make customers proud to work with you.
While navigating our new normal, you and your company will invariably want to explore new strategies to support your hiring process. We’ve pulled together a list of a few of our favorite out-of-the-box recruiting tactics. Focus on Content Creation- during this time, you may find yourself with a more flexible schedule. Commit to creating as much original content as you can, and share, share, share it! Focusing on content about recruiting and hiring, interview tips, and related topics will be especially effective.
Since February, senior executives have increasingly been asking how the pandemic, and now the presumed recession, will affect hiring in 2020. The answer is that it will vary. In any time of economic distress, not every industry slows down. While some companies lay off people, others hire them. As every prior downturn has shown, there is opportunity in chaos, and not just the unethical sort. Of course, hiring, productivity, and retention will likely be more challenging in this time of pandemic and recession. At least for now, there’s a new normal. But even if hiring decreases overall, at most companies there will be pockets of ethical opportunity and business continuity that warrant hiring at certain levels. Again, there is ethical opportunity in chaos. It’s imperative to look for potential leaders as well as rank-and-file employees who have shown they can survive and thrive in uncertain times, and that holds true for current leaders as well. Hiring practices have to adjust accordingly.
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