Category: Marketing

High quality communication marketing tips and tricks by Eden Gelt: SEO Must Do’s Before Posting: Before posting your video, make sure it’s visible in online searches. Search engines like Google still index based on text so make sure your video title, tags, transcription and/or description has keywords. This way when a prospect searches for your topic, your video can be found. If you’re tech savvy, submit a sitemap to Google – this tells search engines what your video is about and helps you get found. Change the title of your video slightly for each platform so you don’t poach your own search results. Now that you have your first video and some strategies for exposure, start posting and be consistent. Looking forward to seeing your business in the digital world! See additional info at https://www.linkedin.com/in/edangelt/.

It’s easier to keep your customers happy than it is to get new ones. Outside of your current customers talking about your product and business, it is essential for you to continue to increase new customers. Once you have won your customer over with your free offer, they are more likely to upgrade and spend more if they like what you offer. Retained customers buy more often and spend more than first time customers. Once customers learn the value of your product they come back again and again. Brands that attract new users with a free offer forge new relationships. Long-term these relationships translate into valuable brand awareness, increased sales, loyalty and an unprecedented ROI.

Free is one of the most powerful tools available for customer acquisition if done correctly. By offering a free sample, businesses get customers to try a product without putting up a price barrier, while the customer gets a ‘free’ item while not having to gamble a portion of their budget on a product they may not even like. Knowing this, brands should happily eat the costs associated with free. For more social media and brand communication tips – follow Communication Strategist Edan Gelt and her recent blog series – edangelt.com/blog.

How To Improve Your Brand Communication Strategy On Social Media? Social media plays a huge role in the lives of consumers. It has been estimated that 2.62 billion people worldwide use at least one social media platform and the average time spent amounted to 135 minutes per day. According to Forbes, personal branding is now more important than ever and, if managed effectively, will give you an edge over your competition and allow you to build trust with potential clients. Brand communication is therefore key to creating a solid and trustworthy image. Find extra information on Eden Gelt.

Real Estate agent? Take your clients on a virtual ride with you through the streets of a neighborhood and talk about why you’re the area expert. You can touch on school district borders, housing market stats, or even the current night-life. Virtual open-houses have become highly popular during the pandemic so show your clients a listing. You can even have your clients play a game of car-pool karaoke on your next showing and let your playful personality shine through. Testimonials live from clients would also be a great feature.

GMB gives you the opportunity to publish offers, events, services and your product line to your listing and maps. This lets you engage with your searching audience in almost real-time. These local posts give you the power to engage with your customers in real time. Importantly, local posts allow you to broadcast your specials or any time sensitive announcements that can benefit you and your customers such as a flash sale. Monitor your progress through “Insights” – analytics provided by GMB. The analyzing feature lets you know how customers found you, where they found you, who asked for directions and who called. This will give you valuable information on how to craft your local posts, where your customers are searching and how, which will help you with any digital marketing needs. Tracking how your business is reaching customers and potential customers is important because by analyzing this data it will give you the tools you need to maximize your reach by the data.

Increasing Your Brand Awareness on a Budget: In today’s environment, budgets are tight and you have to get the biggest bang out of every dollar spent. Learn how you can be increasing your brand awareness on a budget. You know you have to brand but now is not the time to hire out, you can barely cover payroll. Don’t lose hope, here are a few simple things you can do without breaking the bank. Why Brand? Let’s start with the basics – the “why”. The point of branding is to showcase what makes you different from your competitors. Marketing conveys your unique value and consistency increases the power of your brand.

There are several ways to effectively ask your clients to give you reviews. You can politely ask by weaving it into your closing. Adding links in your email signature to sites you wish to have reviews on is effective and professional. You can ask in all correspondence and on social media by sharing a link set up in GMB. When you receive reviews, interact and respond within a timely manner. By responding quickly and skillfully, it shows your customers and those potential customers who are researching you online before making that initial interaction that your business values client feedback. Positive reviews and responses are going to have a positive effect on potential customers when researching your business. Reviews and responses also increase your business’s visibility in search results. Discover even more info on Eden Gelt.

Successful communication strategies tell the consumer about a brands responsible approach to the current situation. A classic example of this occurred early in the pandemic when a toilet paper manufacturer began a campaign designed to dissuade consumers to stop panic buying. Asking customers to not buy your product may seem counterintuitive. But what it is doing is building customer trust by making the consumer aware of the empathic nature of the brand.

3…2…1…ACTION It’s game time and there is no fancy equipment required. Are you ready to film? Just take out your handy phone, iPad or computer and let’s start rolling! Depending on the type of content you are looking to share, you can record 1-minute clips straight through or you can film individual segments and patch them together with film editing software such as iMovie, Open Shot, Movie Maker 10 and more. If you’re not handy with editing, you can hire someone (or recruit your children). You can also just publish raw and real footage. Depending on your business type and brand, sometimes having unedited content may even help you connect better to your client base.

Best rated campaign link tracking software by Leafwire Digital: Auto-connect with Google Analytics – no code or tech. UTM tracking links are automatically saved in the reporting dashboard so you can see stats in nice & simple graphs. Campaign data is stored for as long as you need it. UTM-based campaign tracking helps avoid under-reporting. It also delivers critical insights that enable you to optimize your marketing and drive faster growth. Luckily, with the degree of automation CampaignTrackly offers, getting performance insights is now easier and faster than ever. You can dramatically expedite tracking and win back time so you can focus on what you do best: creating more lead generation value for your company. See additional info at URL builder software. No manual work: Build UTM links 36x faster – uniform and error-free link tracking at scale. Automated tagging process with SalesForce, HubSpot & more.

The Ultimate URL Builder & Link Management Solution for Your Marketing Campaigns

Unlimited Categories: Organize your campaigns into unlimited categories – add category tracking or use categories to limit user access. Unlimited Campaign Edits: Missed a link? Need to add more tracking links to existing campaigns? No problem, just click “+Add Links” from your individual campaign page and go. Dynamic Search & Archives: Easily maintain a well-organized work space thanks to our search and archiving options. Find or archive old campaigns with a few easy mouse clicks.

Faster Adoption: Make your team happy: help them avoid manual repetitive tasks so they can swap fragmented tagging with a best-in-class process and fast. Streamlined Ops: Eliminate duplicate efforts, minimize errors, let your team access the tag resources they need when they need them, shrink production times. Productivity Boost: Automated processes reduce greatly the number of touch points in link management. Operational & resource costs go down. Better Budget Spend: Consistent & accurate link tracking improves marketing decision-making due to clearer insights into budget spend & ROI.

Build unlimited Campaign Tracking Templates using our simple template wizard. It takes seconds to build your templates and make them available to you and your team. Benefits: Automatically standardize campaign tracking data. The process is no longer error-prone and person-dependent. Memorizing or Entering Tags Every Time? No More Drag-and-drop or check-list tags from your library in your tagging dashboard. Our tag generator and tracking link builder will do all the heavy lifting for you. Benefits: Eliminate the guesswork and manual work, ensure standardized tag use.

Build Processes and Learn As You Go : The analytics and data sectors are constantly evolving. For example, GA4 is just around the corner and more changes are coming as privacy and security decisions start affecting how we measure digital advertising. As your trusted partner we will help you navigate all link tracking changes supporting you with innovation, new features, and thought leadership blogs and articles. CampaignTrackly lets you simplify everything related to link tagging and tracking. It automates almost everything securing consistent tagging conventions and formatting, and safeguarding against common errors. It is a viable and scalable alternative that removes manual work and makes things easy for your team. See additional details at Leafwire Digital.

Adobe Analytics CID & IAD Nomenclatures, Standard & Custom CID Values: We provide an out-of-the-box simple Adobe Analytics set up for both standard and custom CID values. Available to all customers. Custom Adobe Analytics Setup: We offer cutomized envrionment setup for customer for large and complex Adobe Analytics CID & AID tag nomenclatures and multiple players. Dedicated Support: We provide dedicated support to ensure your set up needs are met and your team – onboarded. We are happy to add cutom features at your request.

Video social marketing recommendations from Eden Gelt right now: TripAdvisor is great for brick and mortar physical locations as a way to attract tourists or local community members looking for places to visit. This is a great platform for bars, restaurants and entertainment venues. SlideShare is a strong option for business to business marketing and offers the opportunity to embed your YouTube video in your SlideShare deck. Vimeo is similar to YouTube in platform but also differs in that it is more creatively focused and often features higher caliber videos. This is a great place to engage with other creatives or business professionals that focus on video content. See even more information on https://pinterest.com/GeltEdan/.

Turn on the message app in GMB – it may be painful to answer sometimes, but this is a great way to capture leads. By engaging in messaging this gives you the power to talk to your audience in real time. These conversations are what can help your business stand out because it shows you are a real person rather than a bot or a corporate conglomerate company, that personal touch goes a long way. Don’t let the fact of being ‘live’ scare you away from messaging through your GMB. There are settings that allow an automated response so if you don’t want to be monitoring your messaging 24/7 this initial response will give your customers the response they want while you can get back to them with their exact answer the next day or during business hours.

Partner: Double your reach and budget by partnering with another complementary brand that targets a similar audience. If you engage with a brand that already has established trust with your clients, they are more likely to trust your brand. Make the most of your partnerships by finding businesses with similar but non-competing target markets and co-market. Be a Guest: Appearing on someone else’s platform, such as a podcast or blog, exhibits your initiative and your intelligence. Podcasts and blogs are all the rage and being featured on one gives you the opportunity to get in front of new clients. It also positions you as an industry expert. You don’t have to spend a lot of money to increase your brand awareness. Just try some of the tactics here to discover works best for increasing your brand awareness on a budget.

When posting, make sure to take advantage of the hashtags (Instagram allows for a maximum of 30 and I recommend you use each one to create a wider reach on your post) but each hashtag must be relevant to your brand and niche so it lands with the correct audience. Each social media post should always have a call to action, regardless of what platform you are using. This means you should ask your audience to share, comment or vote. The more engagement a post has the more likely the platform’s algorithm will kick in and allow you to gain a wider reach to new audiences with similar interests. Discover even more information at http://ttlink.com/edangelt/.

Real Estate agent? Take your clients on a virtual ride with you through the streets of a neighborhood and talk about why you’re the area expert. You can touch on school district borders, housing market stats, or even the current night-life. Virtual open-houses have become highly popular during the pandemic so show your clients a listing. You can even have your clients play a game of car-pool karaoke on your next showing and let your playful personality shine through. Testimonials live from clients would also be a great feature.

If you’re going to try this premise, the item, service or content you provide must have value to your target customers. By delivering the value your core customer most desires, you will not only pique interest but odds are you’ll also gain a loyal customer. Why is free so powerful? Brand Awareness: By giving away a free sample of your core product, you are reaching potential customers that may not have realized your business or product line existed. When people try a product first they are more likely to buy it later because sampling fosters reciprocity and brand loyalty.

In my last blog “Marketing and the Power of Free” and subsequent vlog, I wrote about the impact of giving away products and/or free services. By sampling or giving your product away at no cost builds brand awareness, increases sales and enhances your budget. But how does it work and why? Have you ever been to Costco and enjoyed the free samples? How often did you buy what you tried because you really enjoyed it? And if you didn’t buy the product, did you feel guilty? Maybe you even put the product in your cart and unloaded it a few aisles down. That’s just a sample of the Law of Reciprocity. The law of reciprocity says that when you offer something first for free and it is valued, people feel a sense of indebtedness toward you, thus in turn you then wanting to return the favor.

Let’s compare the data above to a home seller looking for a lawyer or real estate agent. Starting at the top of the sales funnel – you send out emails, advertise on Facebook, sponsor local events, hand out a card at Starbucks, or a potential client got your name from a friend of a friend. What’s the next step? It is highly likely they will search your name on Google. What happens next is up to you. For those in the real estate industry – Google, Redfin and sometimes Yelp are the keys to your future. Let’s start with Google. Find additional details on Eden Gelt.

Businesses are having to think long and hard about how to get their messages across sensitively. These new messages focus on remaining positive. This current climate is driving significant shifts in the communication strategies of just about all the world’s top brands. Communicating in Trust During the Pandemic: The trust economy existed before Covid-19. With the emergence of ‘fake news’ and Social Media’s ability to spread this information in the blink of an eye. Building consumer trust begins to take on as an important role. This is mainly in part of the product’s capabilities or taste.

3…2…1…ACTION It’s game time and there is no fancy equipment required. Are you ready to film? Just take out your handy phone, iPad or computer and let’s start rolling! Depending on the type of content you are looking to share, you can record 1-minute clips straight through or you can film individual segments and patch them together with film editing software such as iMovie, Open Shot, Movie Maker 10 and more. If you’re not handy with editing, you can hire someone (or recruit your children). You can also just publish raw and real footage. Depending on your business type and brand, sometimes having unedited content may even help you connect better to your client base.

Luxury retail customer service solutions today with Barbara Jarabik: Luxury retail no longer means wrapping an item in elegant, branded packaging. It is being redefined by evolving customer expectations and influenced by escalating CX standards in specific regions of the world, such as the Middle East, where remarkable customer service is embedded in the culture. Luxury retailers have always been ahead of the game in personalised customer experience – offering one-to-one service and personalised communications is intrinsic to their strategy to attract and retain customers. But the emergence of ‘new luxury retail’, with its new community of consumers, brings new attitudes, motivators, and standards for luxury retail brands to meet – and the race is on for market share.

According to Hungarian-British entrepreneur Jarábik Barbara the luxury retail industry has remained extremely resilient and continues to bounce back and reinvent itself in 2023. The industry is riding on current trends with cutting-edge technology to entice a younger clientele. Let’s take a closer look at the most important luxury retail trends for the year ahead. The luxury sector saw growth of around +19% during the first quarter of 2022, compared to the first three months of 2021. Demand for high-end products shows no sign of weakness, despite a poor economic climate exacerbated by the war in Ukraine and ongoing uncertainties. The market is expected to surpass 305 billion euros this year thanks to strong demand in Europe and the United States, as well as significant consumption in China.



Luxury retail and client expectations management from Barbara Jarabik: More digital transformation! Many of the most coveted brands in the world have successfully negotiated the move towards digital transformation. With 20% of luxury goods sales coming from online by 2025 , brands are upping their digital game: offering added incentives for customers like personalised gift packaging in stores; or VIP access to private events. They’re also engaging more directly with customers via social media platforms like WhatsApp and Facebook Messenger.

As eCommerce became more sophisticated and even the most heritage-bound luxury brands began to realise the value of allowing customers to shop anytime and anywhere, omnichannel services became the gateway to sales. By 2025, it’s predicted that 30% of global luxury sales will be online, with luxury brands more accessible to consumers than ever before. New luxury shoppers are largely Gen Z more socially aware digital natives with clear expectations for a modern, personalised service which they can access at their convenience.

Various luxury fashion brands are turning to state-of-the-art technology. Louis Vuitton unveiled a new online chatbot service at VivaTech in 2021, claiming that, thanks to artificial intelligence, over 60% of customer requests can be processed 24/7. Gucci offers customers access to online sales advisors, and Chanel has been developing a virtual fitting-room service in association with Farfetch. Live-shopping, one of the biggest luxury retail trends, could account for around 20% of global e-commerce sales by 2026.

Luxury retailers can’t afford to overlook or delay developing a strategy for meeting the needs of customers who expect exceptional browsing and buying experiences – whether that’s in a store, in the comfort of their own home or while on the move across the globe. Fully understanding luxury shoppers’ evolving expectations can mean the difference between remaining relevant and stealing market share or being left behind.

Luxury Retail Trends 2023: Live-streaming grows in popularity! In China, live-streaming has become so popular it’s almost an everyday lifestyle choice, with virtually all brands now on the Tmall marketplace. The luxury sector is no stranger to adopting the latest trends and organising live events. For instance, Lancôme, part of L’Oréal group, first launched Lancôme Happiness Nights in 2021 by offering an immersive journey live from its store on the Champs-Élysées in Paris. Dior gave its customers exclusive access to its July 2022 fashion shows and the chance to chat ‘live’ with make-up artists and get beauty tips.

More direct selling and clienteling in luxury retail: Although it’s not exactly new, the trend for more mobile solutions being adopted in retail is likely to continue, making store staff even more autonomous and better at their role. The LVMH-owned German travel accessories brand, Rimowa, has armed its sales staff with mobile POS devices using the Cegid Retail solution in a bid to improve customer service and reduce waiting times in stores. The mobile POS technology allows staff to look up inventory, process returns and manage orders for store delivery, or delivery directly to people’s homes. It also means having customer information at their fingertips, including recent purchase history or product preferences. With around 20% of transactions now carried out on the move, mobile POS gives access to a multitude of helpful tools (and data) that provide a personalised shopping experience to customers every time they visit a store. See more information on https://www.facebook.com/barbara.jarabik/.

Passive income strategies 2023 with Passiversity: Starting a personal blog is probably the easiest thing. You can write just about anything—it’s your blog. But a personal blog designed to make money is something a bit different. Of course, it has that unique, personal tone. It’s written from a personal point of view, but it does need to have a strategy to monetize “something.” Or it can be something no one has ever done before. In terms of topics and content formats, there are no rules for personal topics. They can talk about everything and anything. What’s typical for these blogs, though, is that they offer some kind of content upgrade or a product, such as a book or a course. See additional info on Blogging for money.

What is affiliate marketing? Affiliate marketing is a process where publishers earn a commission by promoting a product or service made by another retailer or advertiser using an affiliate link. The affiliate partner is rewarded a payout for providing a specific result to the retailer or advertiser. Typically, the result is a sale. But some affiliate marketing programs can reward you for leads, free-trial users, clicks to a website, or getting downloads for an app. Most affiliate programs are usually free to join, so you don’t have to worry about high startup costs. Done right, an effective affiliate marketing strategy can go from side hustle to profitable online business idea by netting you a healthy income.

People who are familiar with your industry including your target customers will choose unique styles and wording to describe your services and products. This is where a combined UX — SEO strategy will work wonders. The UX designer has to ensure that the flow and content of the website are perfectly planned for the user. UX and SEO together work as a strategy when you keep finding improvements in it. Neal Taparia, who runs the brain training platform SolitaireBrain, suggests finding metrics to measure UX. “Keeping users on your site is an increasingly important SEO signal. Search engines want to know they’re surfacing sites that people want. We measure and optimize bounce rate for our solitaire games religiously because not only is it good for engagement, but it improves our search discovery.”

Email marketing is one of the most popular types of digital marketing. To put it shortly, it’s the use of email for promoting one’s products or services. If you go a little deeper, email marketing might also refer to building relationships with your customers. Ideally, emails you send out to your clients should not only speak at them but also encourage meaningful interaction with your brand. Notice how the guys from Buffer start a meaningful conversation by asking their readers’ opinion in their emails. There are many things that contribute to the success of your email marketing strategy, from the content you create to the time you send your emails. One thing is certain, though: email marketing is far from being dead and should definitely be part of your overall digital marketing.

Instead, several businesses are turning to answer customer requests for chatbots. These AI-and machine learning-powered bots can do one of two things, if not both: Answer queries to customers without ever involving a human being. (According to Intercom, the Business Messaging Network Service, their Response Bot answers almost a third of all questions before they forward it to human.) Give customers a peace of mind that the system has logged their message and that someone will be coming back to them shortly. These chatbots are waiting in the wings for customers to visit the platform, and they can be proactive in obtaining leads as well as the lead background (i.e., Who are you? What are you searching for? How can we help?). They can also offer an on-brand customer service experience without needing you to have a customer service agent on-call at all times.

First, it’s important to understand the benefits of guest blogging as a whole, then we’ll get into the specifics of why using a guest blog writing company to help is a good idea. Here are some of the many benefits of guest blogging in general. Guest blogging for sites in your niche is a great networking tactic to use in any content marketing plan. By contributing to niche blogs, you have an opportunity to engage with your audience and collaborate with other authors. Getting active in the community through commenting, sharing, and posting is a great way to build relationships in your niche and attract attention to your own blog.

Digital marketing is any marketing effort that you make online, and it is an important strategy to work on to increase the organic traffic (number of clicks) of your website. Digital marketing is an on-going process that you must put constant effort to stay competitive in the digital world. Digital marketing is a big field to work with, but it can be roughly categorized into inbound marketing and outbound marketing. Inbound marketing refers to a marketing methodology where you attract visitors and potential customers in rather than outwardly pushing your brand.

Yes, affiliate marketing is worth it, given its growth in popularity. Statista estimates the affiliate marketing industry will be worth $8.2 billion by 2023, up from $5.4 billion in 2017. It’s also a low- to no-cost business venture you can profit from immensely. But before diving in, consider the pros and cons of entering the affiliate marketing world. While industry growth is a good indication of success, entrepreneurs also take this referral marketing route for a few other reasons. Easy to execute: Your side of the equation simply involves handling the digital marketing side of building and selling a product. You don’t have to worry about the harder tasks, like developing, supporting, or fulfilling the offer. See even more details on Creating Passive Income.

Brand communication on social media strategies by Eden Gelt right now: Are your clients business professionals or are they casual customers? What social sites are you most comfortable on, what social sites do they frequent? Do you have a website and social channels set up yet? Regardless of platform, a multi-channel distribution strategy is key – you need to place your media where your customers and prospects are and often they are not all in the same place at the same time. If you have a website, start posting your videos there. One “About Us” video isn’t enough – regularly adding video to your website increases SEO and keeps your clients up to date on your offerings. You can create a page specifically for your videos, or place them on existing pages. Discover even more info on Eden Gelt.

GMB gives you the opportunity to publish offers, events, services and your product line to your listing and maps. This lets you engage with your searching audience in almost real-time. These local posts give you the power to engage with your customers in real time. Importantly, local posts allow you to broadcast your specials or any time sensitive announcements that can benefit you and your customers such as a flash sale. Monitor your progress through “Insights” – analytics provided by GMB. The analyzing feature lets you know how customers found you, where they found you, who asked for directions and who called. This will give you valuable information on how to craft your local posts, where your customers are searching and how, which will help you with any digital marketing needs. Tracking how your business is reaching customers and potential customers is important because by analyzing this data it will give you the tools you need to maximize your reach by the data.

Partner: Double your reach and budget by partnering with another complementary brand that targets a similar audience. If you engage with a brand that already has established trust with your clients, they are more likely to trust your brand. Make the most of your partnerships by finding businesses with similar but non-competing target markets and co-market. Be a Guest: Appearing on someone else’s platform, such as a podcast or blog, exhibits your initiative and your intelligence. Podcasts and blogs are all the rage and being featured on one gives you the opportunity to get in front of new clients. It also positions you as an industry expert. You don’t have to spend a lot of money to increase your brand awareness. Just try some of the tactics here to discover works best for increasing your brand awareness on a budget.

How To Improve Your Brand Communication Strategy On Social Media? Social media plays a huge role in the lives of consumers. It has been estimated that 2.62 billion people worldwide use at least one social media platform and the average time spent amounted to 135 minutes per day. According to Forbes, personal branding is now more important than ever and, if managed effectively, will give you an edge over your competition and allow you to build trust with potential clients. Brand communication is therefore key to creating a solid and trustworthy image. Read more information on Eden Gelt.

I’m with you. If you’re like me, videos featuring you as the star can be uncomfortable to create and even watch. But you’re in luck, if you’re a business professional marketing to other business professionals you only need to provide 1-minute of content. B2B videos 1-minute or less perform best with 68% of your audience watching the entire video. Even if you’re a business that is marketing to consumers (B2C), keeping it short is the rule since 60% of watchers will tune you out or turn you off after the 2-minute mark. So now that we know we only need to generate video content of 60-seconds (give or take), let’s get started.

Enhanced Budget: Word-of-mouth marketing will increase your marketing budget, after all, your customers are doing your marketing for you! Have you ever seen a free Starbucks day online? It is picked up by the media, talked about amongst your target market and goes viral across social platforms. The buzz surrounding free can get millions of impressions for less than a paid ad. The goodwill created by delivering this experience will be tenfold.

Free is one of the most powerful tools available for customer acquisition if done correctly. By offering a free sample, businesses get customers to try a product without putting up a price barrier, while the customer gets a ‘free’ item while not having to gamble a portion of their budget on a product they may not even like. Knowing this, brands should happily eat the costs associated with free. For more social media and brand communication tips – follow Communication Strategist Edan Gelt and her recent blog series – edangelt.com/blog.

There are several ways to effectively ask your clients to give you reviews. You can politely ask by weaving it into your closing. Adding links in your email signature to sites you wish to have reviews on is effective and professional. You can ask in all correspondence and on social media by sharing a link set up in GMB. When you receive reviews, interact and respond within a timely manner. By responding quickly and skillfully, it shows your customers and those potential customers who are researching you online before making that initial interaction that your business values client feedback. Positive reviews and responses are going to have a positive effect on potential customers when researching your business. Reviews and responses also increase your business’s visibility in search results. See more info at Eden Gelt.

Successful communication strategies tell the consumer about a brands responsible approach to the current situation. A classic example of this occurred early in the pandemic when a toilet paper manufacturer began a campaign designed to dissuade consumers to stop panic buying. Asking customers to not buy your product may seem counterintuitive. But what it is doing is building customer trust by making the consumer aware of the empathic nature of the brand.

3…2…1…ACTION It’s game time and there is no fancy equipment required. Are you ready to film? Just take out your handy phone, iPad or computer and let’s start rolling! Depending on the type of content you are looking to share, you can record 1-minute clips straight through or you can film individual segments and patch them together with film editing software such as iMovie, Open Shot, Movie Maker 10 and more. If you’re not handy with editing, you can hire someone (or recruit your children). You can also just publish raw and real footage. Depending on your business type and brand, sometimes having unedited content may even help you connect better to your client base.

Marketing strategies from Emmanuel Finnih Houston, Texas right now? These books are a complete guide to starting and growing a successful business. It covers everything from choosing a niche market to driving traffic to your website and everything else. Emanuel’s expertise in digital marketing makes him uniquely qualified to prepare students for careers in this rapidly growing field. The online world is constantly evolving, and businesses need marketers who can keep up with the latest trends and technologies. Emanuel’s curriculum gives students the skills they need to succeed in today’s digital marketplace. Find extra information on Emmanuel Finnih.

Internet Marketing to Attract New Customers: You can use online marketing strategies to attract new customers. To do this, you’ll want to focus primarily on paid social media ads, search engines, and web design. For instance, you might use Facebook’s Lookalike Audiences to get your message in front of an audience similar to your core demographic. Or, you could pay a social media influencer to share images of your products to her already well-established community. Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel.

Communication is one of the main reasons why consumers love interacting with their favorite brands on social media. They’re able to chat, DM, or comment with brand ambassadors to ask questions or learn more about the company’s culture. If you’re busy managing other tasks and don’t have the time to reply to messages, you could be losing customers. You need someone who can be present and engaging to keep the conversation going. A robust community gives modern brands an edge that can’t be replicated. Anyone can repost content from a competitor, and guarantee expedited shipping, or drop-ship products, but true social media fandom is unique. Creating a community doesn’t happen by just posting on your social media channel, it’s about engagement, social awareness, and having an open dialogue with your customers. Building a community takes dedication and you need an expert to cultivate it.

Emmanuel Finnih talking about Digital Marketing : Social media marketing, for instance, works better for targeting your ideal target consumer base, demand generation, building brand awareness and prospecting potential customers. Pay Per Click (Pay Per Click) marketing ads, on the other hand, work better for serving your generated demand and capturing it i.e. where you know your product is wanted and when it is wanted, then you can roll out your ad’s to generate sales. Instead of jumping in without a plan, you must focus on establishing your main sales channels that are your money makers first. Once you have that place and have a stable stream of sales, you can then achieve the kind of revenues that enable you to expand your marketing funnel and add more marketing channels to your wider funnel. Your advertising must always pay for itself – setting aside so-called ‘loss leaders’, which are an exception.

It is 2022 and search engine optimization is still one of the most powerful aspects in making a business rank high in the search engine results. From optimizing images to making your website mobile-first, there are so many things that you need to do without fail to be SEO-ready. UX design is all about appealing to the emotions of website visitors. In short, it involves making people happy and influencing their behavior positively. The obvious question — how is SEO related to UI/UX though? When a visitor lands on your website because of your SEO efforts, having a good user experience is what will drive them to stay longer on the site, and ultimately take the next step, i.e. conversion.

Authentic content was a major trend for 2019 — and it’s set to become even stronger in 2020! We’re seeing tons of brands and businesses getting on board and showing a more honest, real, and vulnerable side to their brand and business, and getting huge engagement returns from it! A high level of authenticity can go a long way in building a stronger connection to your audience. When you can showcase the good with the bad, the struggles along with the wins, your brand will be more relatable to your audience. By switching her thought process to “caption first, and image second,” it allowed Sarah Nicole to be more journalistic in her approach, while being able to share more vulnerable and authentic moments of her life with her followers.

Emmanuel Finnih’s teaching style is very straightforward and to the point. He doesn’t waste time with fancy words or complicated concepts. Instead, he breaks down marketing into its basic components and explains them in a way that anyone can understand.

Modern luxury brands advertising changes today by Jarábik Barbara: Make sure your messaging is consistent – from your website to your social media posts, everything should reflect the luxury image you are trying to create. Be strategic in your use of social media marketing – a luxury brand should be active on social media platforms to generate brand awareness. However, it’s important to maintain a sense of privacy and exclusivity with your online presence. You should also consider the demographics of your target audience and use the digital platforms that will reach them most effectively. It is forecast that Gen Y (born between 1981 and 1996) and Gen Z (born between 1997 to 2012) will represent 45 percent of all luxury sales by 2025. Therefore they should play an important part in your digital marketing strategies.



Sales copy like this appeals to the deeper primal and emotional reason that a customer is purchasing a luxury product. It also allows them to imagine what it would be like to use the product which is a car in this case. This strategy is especially effective for items you can’t easily try like a vehicle. They state that the Cullinan has incredible comfort and space for creating unforgettable memories with friends. This can instantly make customers imagine what it would be like to visit a cottage or road trip in this car.

In Jonah Berger’s book, Contagious, he explains that one of the main reasons why people talk about things, and spread word of mouth (online or offline) is to display the traits that they want others to see in them. Charities, for example, are one of the most liked categorises of pages on Facebook. While some of this can be explained by altruism, it’s been found that the main driver for liking a charity on Facebook is to show others that you’re charitable. Because one of the primary motivations for buying luxury goods is to display status, brands can take advantage of this by creating and publishing content that, when others share, will make them look stylish, smart, or cool to their friends.

There’s a reason Gucci doesn’t do infomercials for tiger print duffels. That Equinox doesn’t offer a discount for January first’s newly health-obsessed. That anthropomorphic Hamsters break dance in front of Kia Souls instead of Range Rovers. Advertising for luxury brands tends to focus on, well, luxury. The happiness they inspire. The quality. The sheer opulence that becomes a piece of one’s life when he or she buys free-range leave-in conditioner infused with dolphin tears, or an ornate bottle of some top-shelf botanical cordial. Whether you’re storyboarding a TV spot or building out an ad group in Google Ads (the artist formerly known as AdWords), your target audience needs to feel as though your product or service is a physical manifestation of luxury.



In fact, Chanel are one of the most ‘pinned’ brands on the social network, with over 1,244 pins of Chanel products pinned on the social network per day on average. This is made even more impressive when you consider that Chanel do not even have an account on Pinterest (it’s all driven by their advocates). A luxury brand that I came across who do an exceptional job of marketing themselves on Pinterest is 77 Diamonds in London. Their Pinterest profile is aspirational, educational, and strikes a great balance between not being too promotional, yet still raising awareness of 77 Diamond’s products. Find even more info on http://www.cullinandesigns.com/.

Digital signage mirrors are another way for luxury brands to advertise efficiently : The global digital signage mirrors market was valued at USD 780 million in 2021. The world market is expected to grow at a CAGR of 12.21% to hit USD 910 million by 2023. Digital signage mirrors can greatly improve individual efficiency by choosing outfits as per weather updates while also offering bus and train schedules (including traffic updates). Digital signage mirrors in smart homes, planes, commercial spaces, hotels, etc. are designed to be connected to users as well as with different devices around. Energy efficiency is one of the major advantages that will drive the adoption of digital signage mirrors.

Brand reputation strategies by Reputation Defenders today? Having many social media profiles for your business isn’t enough for your social media reputation management; they must be updated and maintained regularly to gain an organic following. You can improve your impact, raise your engagement, and communicate with current and potential consumers by regularly updating your social media feeds with interesting and entertaining information. In addition, if you don’t maintain your social media accounts after they’ve been created, they may become too weak to outrank bad reviews made about your account on the specific social site. Negative reviews or even a single customer complaint can severely harm conversion rates. So much so that simply 1 or 2-star evaluations failed to score 86 percent of potential consumers. This scenario represents a significant potential loss, especially for startups that rely on peak value to get their operations off the ground. Read additional details on https://www.facebook.com/reputation.defenders.off.

Prioritize your ORM by impact: Although you may feel like you have to deal with everything at the same time, be realistic about the scope of the job. Impact is the biggest criterion for your choice as you have to try and allocate your resources into the channels with the highest stakes for your business. Prioritize tasks: Which tasks are critical and must be addressed first? There should be a plan for handling critical and challenging tasks. Choosing the easier tasks to get done first isn’t always the best option.

And, with 71% of consumers starting their customer journey with a Google search, no business can afford to show up on the SERPs appearing untrustworthy and disreputable. To avoid any potential issues, here is an extensive guide on Online Reputation Management for businesses of any size and industry to help digital marketing professionals discover effective ways to manage their brand’s online reputation. How Online Reputation Management Works ? In a nutshell, ORM is all about monitoring and managing your brand’s reputation across the web, about ensuring that your business is properly represented and that potential customers are left with a great impression on who you are and what you do. Read even more details on https://www.reputation-defenders.com/.

Most small firms are reactive rather than proactive when it comes to reputation management. Despite the widespread notion that a more comprehensive digital marketing strategy is critical for online success, many firms still limit their online presence to a website. Negative comments that display near the top of a keyword search when potential clients seek up their business are very hazardous. This is especially crucial for well-known local businesses that may be searched by name regularly. Negative information ranking in branded search results can directly impact your bottom line in this situation. Negative feedback is said to have made 60 percent of buyers decide not to utilize a company.

Every client is Unique and needs a customized strategy. Every business is different. You will get good results with a customized service if you are looking for a unique approach. We develop a custom strategy for you and charge according to the size and complexity of the project.

Quality money making guides by Andrew Tate The Real World community? Cryptocurrency can offer investors diversification from traditional financial assets such as stocks and bonds. While there’s limited history on the price action of the crypto markets relative to stocks or bonds, so far the prices appear uncorrelated with other markets. That can make them a good source of portfolio diversification. By combining assets with minimal price correlation, you can generate more steady returns. If your stock portfolio goes down, your crypto asset may go up and vice versa. Still, crypto is generally very volatile and could end up increasing the volatility of your overall portfolio if your asset allocation is too heavy on crypto. Read additional information on The Real World Tate.

As a guest blogger, another advantage of being active in the community is that you get to receive insightful feedback from other contributors. When you talk about strategies, for example, other experts may tune in to share their own ideas through the comments section. As a result, you can further develop or refine your strategy with their suggestions in mind. To invite contributors to comment, try adding a call-to-action in the conclusion paragraph. You can refer to the end of this post to see how it works.

Your customers like to know that you’re considering them. They want to be alerted of the most recent that’s occurring in your business. Why would you not keep them approximately up-to-date if that’s what they desire? It’s almost impossible to connect to all of your consumers by phone. Not to mention that it would be a very time-consuming task. Sending mailouts is expensive and wasteful. Email is the ideal way to reach out with an upgrade for your clients rapidly. Email marketing is an efficient way to guarantee that small businesses can reach out to their consumers, grow their customer base, and build their credibility. Most importantly, conducting an email campaign is more comfortable than many people suppose. Here are the preeminent advantages of email marketing for small businesses. In fact, for quite a long time now, over 40 years, email has been a type of interaction. As the years have passed by, email has quickly become one of our main choices of communication. We’ve all been groomed to reply to an email in some way. Whether it is to forward, reply, click through to something else ingrained within the email, erase, or purchase something or register. We strive to do something about email.

Affiliate marketing automation tools are becoming increasingly popular, but has it always been that way? In the old days of business, you had only one way to communicate with your customers: You could reach out to them when they happened to be in your store. Today, in the modern era, there are few restrictions on how, when, and where you communicate with prospects, leads, and loyal customers. You meet them in their inbox, on social media, at any time of day or night, and around the globe. The secret to this kind of dedication is, of course, automated affiliate marketing tools. These tools will work around the clock while you’re sleeping, but your customer is awake and wants attention or a solution. In addition to being very useful, these automation tools can also scale up your business.

Further development of artificial intelligence and machine learning will also provide advancements in the ease of gaining new customers. Google and Facebook have introduced learning mechanisms which help pinpoint target audiences and aid those using paid methods of advertising to find customers and provide clearer ROI. Instagram and Facebook have also been quickly announcing new features, such as their ‘shop local’ badge for stories, augmented reality shopping, Instagram Shop and Live Shopping. By connecting with Shopify, BigCommerce, Woo, Channel Advisor, CedCommerce, Cafe24, Tienda Nube, and Feedonomics, this could be utilized by savvy affiliate marketers to push brands they’re choosing to work with.

The Real World is a community, a membership, an educational platform run by professional kickboxer and multimillionaire, Andrew Tate. It was previously called Hustler’s University and it teaches modern wealth creation methods that allow people to work online and achieve location independence. Unlike with Hustler’s University (HU) the new website is hosted directly with Andrew Tate, and is outside the hands of big tech, so it can teach wealth creation methods never taught before in HU. Classes are taught by experts in their respective fields and are designed to help you take your first steps towards earning an income online. Read even more details at https://therealworld.top/.