Category: Marketing

Advices for more TikTok followers in 2021? Timing Is Everything. You’ve arrived. You’re ready to post your content. You have a quality video, a stellar caption and you’ve included relevant tags and hashtags. Knowing when to post is the next key step in the process. TikTok allows you access to information about the engagement patterns of your followers. You can see what time of day your followers are online the most, and for how long they tend to scroll. Use this variable information, schedule out your posts accordingly to maximize your post engagement. You can use TikTok Scheduler for scheduling your TikTok posts.

Why you need more followers and likes? Massive traffic on your TikTok account could become the key to your expected success, and it might give you the stage you need to stand in this competitive social platform. TikTok is famous for its short and entertaining creative videos; with a full pack of features and usability, TokTok has become the most popular social platform where anyone with good knowledge and creativity can shine and become famous. And to reach to more people, you must need more followers and likes. So, that’s why you should buy TikTok followers online, you can visit this site if you plan to start a marketing campaign on tiktok. See many more details on click here.. Upload post every day: If you don’t drop your content daily to our account, people will not watch you regularly. Without connecting with more people, you can’t get more TikTok followers. So, it would help if you were regular at uploading a new post. Pick original niche: A niche or topic is the most important for spreading over the world. People remember those videos which are unique and original. That’s why try to upload original content. Picking an original content niche helps you to gain organic traffic that helps you to get more followers.

Join Facebook Groups to get free TikTok followers instantly! Notes: You can also join the TikTok engagement groups on the social networks mentioned above. After joining those groups, you can exchange likes, views, and comments with tens of thousands of other users. This method helps in boosting your TikTok account engagement rate and as a result, your posts have higher chances of going viral. After that, you can get 10k free TikTok followers instantly and easily.

Charli D’Amelio has been dancing since she was three years old, and competing in dance competitions since she was five. He first video was called “Move With Joy,” and within six months of posting it, D’Amelio had gained five million followers. Since then, D’Amelio has been living a celebrity life. She danced onstage with Bebe Rexha during a Jonas Brothers concert and featured in a Super Bowl commercial. She had her first meet and greet in November of 2019 (and donated all the money from it to charity.)

Top private equity recruiting firms in Denver, CO? While navigating our new normal, you and your company will invariably want to explore new strategies to support your hiring process. We’ve pulled together a list of a few of our favorite out-of-the-box recruiting tactics. Focus on Content Creation- during this time, you may find yourself with a more flexible schedule. Commit to creating as much original content as you can, and share, share, share it! Focusing on content about recruiting and hiring, interview tips, and related topics will be especially effective.

The unpredictable nature of the pandemic has sidelined most companies’ long-term business plans. And while companies will always need to remain true to their mission, vision and purpose as their North Star, I firmly believe that leaders who focus on short-term results right now will be well positioned for long-term success. Because, ultimately, success begets success. Although I agree with Peter Drucker’s saying that “culture eats strategy for breakfast,” SMBs cannot afford to completely do away with strategic planning right now. Keep an eye trained on the big picture, but today’s “priority playbook” has to start with what’s right in front of you. Putting in place priorities to control costs, nurture customers, care for your employees and protect your culture are the best plans for helping SMBs not just survive this pandemic but also prepare for greater future success.

Private Equity firms entrust Spectrum with hiring their senior most important leaders who will shape and determine the future success of their portfolio companies. We have successfully guided our Clients through hundreds of these processes. Selecting the right candidate accelerates the timetable for achieving the goals of your investment thesis, enhances valuations, and ultimately leads to a very successful exit. Many of these firms utilize us throughout their entire portfolio due to our process, persistence, and thoroughness. As a trusted partner, Spectrum has completed every search we’ve been hired to perform – a track record we are very proud of. If we have to engage with several hundred candidates to find your next leader, we will. Find extra info at retained executive search Denver.

Each of the candidates we present to our Clients have the ability to be impactful, strong builders of high performing teams, and true business partners to CEO’s and their Board of Directors. Over 80% of the CEO’s we’ve placed and have gone through our process have hired us to build out their teams in the areas of Accounting, E-Commerce, Engineering, Finance, Human Resources, Information Technology, Marketing, Operations, Product Development, and Sales.

So I think it’s time for companies and hiring managers to fully reassess their existing human resources and what business opportunities exist in this current climate in order to determine how hiring needs and processes — for both leaders and employees generally — need to adjust to remain competitive and consistent. Here are nine tips for executives looking to assess their hiring needs and adjust their hiring practices to address the new challenges. Prioritize hiring needs based on necessity, function, work arrangement, and location. Positions that can be moved to or are already set up as an at-home arrangement can be interviewed remotely and onboarded virtually should take precedence over other roles, once necessities and functional priorities have been determined.

Danielle joined Spectrum in 2017. She recruits executives within Spectrum’s core verticals, namely Business Services, Healthcare, and Technology. Previously, she was a senior associate at Accelent Inc., a New York City-based retained executive search firm, focused on early through mature stage software, cyber security, digital media, e-commerce, and financial services clients. Prior to this, she served as a corporate recruiter at One Zero Capital and Bridgewater Associates, one of the world’s largest hedge funds. Her experience with those investors, coupled with Accelent’s entrepreneurial client base, has proven to be invaluable to Spectrum’s private equity clients. After receiving her undergraduate and masters degrees with honors from New York University, Danielle began her career as a professional counselor. The client-centered foundations in which she practiced in this capacity are a significant contributor to her work over the past 5+ years in executive search and human resources, where she has concentrated on recruiting top executive-level talent. Danielle’s high bar for achievement and her drive to succeed, along with the personalized attention she bestows, are highly valued by those brands she represents. Find extra details at http://www.spectrumsearchpartners.com/.

Award-Winning merchandise trade show exhibits offers with Infinity Exhibits? How do I choose a trade show display? The first step in deciding the appropriate display for your company is determining the size of the booth you will be using. It is also important to consider if you will need to expand or break down your display for future shows. This will narrow down the available displays to fit your needs. The second step is determining your budget for the display. The display can often be the least expensive component of your show but it is the most important to your company’s results. You can always call us to discuss what the best option will be to maximize your ROI. Infinity Exhibits consultants have over 20 years experience in the business. We are here to assist you not only with the display, but also with the implementation of your tradeshow strategy.

Our 10×10 Truss trade show booths provide a modern, professional, and industrial appearance at any trade show event. They require NO TOOLS for set up and some can even be reconfigured in multiple ways using the same parts. With a fully recyclable steel frame, our Truss kits are both an economical and eco-friendly exhibit choice. Our Slatwall displays are lightweight and are perfect for clients needing shelving or slatwall for merchandise. Capatible with all industry standard hardware, our Slatwall booths offer both strength and flexibility while still weighing 50% LESS than standard slatwall displays.

We are located in Sarasota, FL and serve clients nationwide, as well as our South Florida friends in Miami, Fort Lauderdale, Tampa, St. Petersburg and Orlando. We also offer installation and dismantle services nationwide through our I & D partners. Thanks for taking the time to visit our website. While you’re here, make sure you explore our Trade Show Display Photo Gallery for some real examples of our work and even our Design Gallery for some inspiration. Feel free to give us a call at the number above or fill out our Contact Form. We’re happy to answer any questions you might have, or get started on your Custom 3D Rendering…it’s FREE! Discover additional information at additional info.

If you are renting a trade show booth from a trade show booth rental company, consider what value-added services they may offer. If you rent from them, do they offer delivery within a certain radius of their warehouse? Do they offer assistance with onsite show supervisors? Do they assist with the setup and dismantling of your booth? These types of value-added services speak to the quality of customer service you will receive if you choose that trade show booth rental company for your next exhibit.

Capture attendee’s attention with stylish designs, signage, hanging banners and a variety of colors and textures. We use materials that don’t add unnecessary weight to your trade show displays. We also use only what is necessary to fulfill the needs of our clients marketing objectives. The InfiniLite, Slatwall, TruLite and InfiniTruss lines requires no tools for setup in most cases. Provide lightweight, affordable, easy-to-assemble trade show displays that stand out from the crowd and help our clients succeed! We’ve been saving our clients money for over 20 years, providing them with trade show display systems that are budget-conscious, yet don’t compromise on presence or style.

Once you identify the type of booth you will be occupying, you should think about the signage. That involves establishing how the name of your brand should be presented on your booth in a way that it is visible to the attendees even from a far distance. If your budget allows it, you can go for neon signs that will really attract the attendees. Another way of minimizing costs without sacrificing an excellent trade show event presence is to avoid too many print signages and go for digital graphics and presentations. Since most booths have limitations when it comes to hanging posters, going digital will give you more booth space to utilize when you do not have those print signages.

Make sure reps are capturing leads in a consistent format and that all leads are flowing into a centralized location. At the end of the day, companies attend trade shows, whether virtual or in-person, to collect leads, and if you can’t get those leads in the hands of sales and marketing as quickly as possible then your event ROI is diminished by the day. The bad news is, there is no instant lead capture method (yet) like badge scanning in virtual trade shows. The good news is, it’s typically easier to accurately collect all the information you need by clicking into an attendee’s profile. You will likely find the company name, job title, and email address at the very least. Invest in trade show technology and eliminate the need for Excel or Word for lead collection. Technology will not only allow you to capture leads and qualify them in a consistent format, but if you have a CRM or marketing automation integration in place, your leads will flow seamlessly and automatically according to the rules you have set in place. Discover extra details at https://www.infinityexhibits.com/.

Award-Winning trade show booth provider by Infinity Exhibits? You only have a few seconds of someone’s attention before they move onto looking at something else. Your sign needs to reel them in, and, to do that, it must grab their attention and keep hold of it. Consider using a graphic image that has bold colors or is striking to the eye to get people to stop and look. Once they have their eyes on your sign, they may think your sign is interesting and decide to come over and check out your booth. Think about it from your perspective. If you were in their shoes, what would make you say “wow, that looks like a cool booth” or “I wonder what kind of stuff they have…” and walk over to them? You need to get attendees out of the aisle and to your booth. After that, you can tell them more about the story because you’ve already got their attention.

Our 10×10 Backlit trade show booths are made from aluminum extrusion with SEG press fit graphics, tension fabric frame with zippered pillowcase graphics, or hybrid backlit displays which combines elements of both. Custom Graphic Display kits are available upon request to meet your specific needs. Our ModLite modular display kits are a perfect solution for the serious exhibitor. Our 10′ x 10′ booth kits feature heavy-duty aluminum extrusion frames combined with high quality printed graphics to create a sleek, modern, professional look. Count on making an unforgettable impact with our aluminum extrusion kits, counters, and accessories.

How do I choose a trade show display? The first step in deciding the appropriate display for your company is determining the size of the booth you will be using. It is also important to consider if you will need to expand or break down your display for future shows. This will narrow down the available displays to fit your needs. The second step is determining your budget for the display. The display can often be the least expensive component of your show but it is the most important to your company’s results. You can always call us to discuss what the best option will be to maximize your ROI. Infinity Exhibits consultants have over 20 years experience in the business. We are here to assist you not only with the display, but also with the implementation of your tradeshow strategy. Discover additional info on continued.

Just like with in-person trade shows, think about the type of show and the audience you’re expecting, and then select the reps that have the most relevant product and persona knowledge to have meaningful and engaging conversations. Typically, you would look for reps with the most product knowledge, or with the best relationship-building skills. Or you would look for reps who are personable and outgoing. While all of these qualities remain true and valid when staffing a virtual trade show, one quality to add to the mix is strength of digital communication, i.e., does your rep express him/herself well in emails/messages, is he/she comfortable video conferencing, etc. If you think capturing the attention of a lead at an in-person trade show is hard, wait until you experience a virtual trade show. It’s a whole different ballgame with its own set of challenges, but with thoughtful and strategic staffing, you’ll be sure to nail it.

High quality exhibit houses will have a number of different trade show booths styles for you to choose from. Look at their work and what they have to offer. Is there variety? Are they experienced? An experienced trade show booth company will offer a large portfolio that is filled with examples of booths they have done for customers in the past. Rental trade show booths do not have to be cookie cutter and identical. Do they offer more than pop-up displays? Does the company offer design services for graphics, or do you have to bring designs to the company? You should be able to have a relatively unique trade show booth, even if it is a rental.

A trade show marketing event is never complete without product displays. The best thing about expos with actual products is that you can make a sale. It not only depends on the quality of your products, but it also depends on how you present them during the expo. Determine the best way to display your products to make them accessible and viewable for your booth visitors.

Infinity Exhibits offers affordable storage at our Vegas & Sarasota facilities and can also assist with storage in between shows throughout the US. Not committed to purchasing a booth? Our all inclusive rental services include rental of the exhibit, install/dismantle at the show, and shipping to and from the show. Our Trade show displays are designed using the most cost effective materials that are durable, functional and create a great impression. Our lightweight and compact designs drastically reduce shipping. Read more details on https://www.infinityexhibits.com/.

Get more auto follow Instagram followers guides? It sounds obvious, but it deserves to be said: Don’t be afraid to occasionally ask your audience to follow you. The same way YouTubers ask their viewers to follow them at the end of their videos, you can also ask viewers to follow you for more content. Sometimes people might really enjoy what you put out on Instagram, but need a nudge before they actually follow you. Sometimes you just need to remind the users of a platform that they can subscribe to get more in the comments of a post. You can also do this in your Instagram captions or even work it into your content by pitching what your audience will get if they follow you or hinting at content that’s coming up that they won’t want to miss.

500 million Instagram accounts use Instagram Stories every day, and we’re expecting to see that number rise in 2020! Because of this, Instagram has been innovating by finding new ways for brands to engage with their followers, in the form of different engagement stickers for stories.Instagram Stories stickers are a great way to encourage your followers to chat and share their opinions and experiences with you, which, in turn, will help create a loyal following that feels connected to your brand.

If you want to tag your photos properly, you’ll need to find and use the most relevant hashtags. This means doing the appropriate research to make sure you’re using hashtags that not only describe your brand, but are also being searched for on Instagram. To find relevant hashtags, you’ll want to use a free online tool like IconoSquare or Websta to start. Below, I used Websta to find relevant, related and popular hashtags for my men’s accessory brand by searching for key hashtags that are closely related to my brand. As an example, searching the hashtag #MensFashion, I was able to pull the following list of additional keyword hashtags along with the number of times they have been used (popularity). Discover extra information on download Instagram stories.

If you want to get more Instagram followers in 2020 you need to pay attention to what your Instagram profile looks like as a whole. Your feed is the first opportunity you have to make a great impression and entice people to hit the “follow” button. And since your Instagram profile is becoming as important as your homepage, you want to make sure it looks on point. When someone visits your Instagram profile, they will decide in seconds whether or not to follow your business. How do they make that decision? By quickly scrolling through your feed, reading your bio, or clicking on your stories highlights. When it comes to converting visitors into followers, it’s no longer just the editing style of your photos that need to be consistent.

Get more attention, followers, and interaction on every video you post – on the fly. We can help you achieve the levels of Instagram success you’re after, without breaking the bank – and in fact, without spending a single dime in the process. Are you ready for lots of free Instagram video views from real people that are actually interested in the content you’ve invested so much energy into creating? Get started with a free account and grow your profile the right way. No matter what you’re trying to do with your account and profile – it’s undeniable that video views can play a huge role in helping you achieve your Instagram goals. Here are the top 3 reasons that force people to try and get more views for their videos. Read even more information on this website.

SEO advices by brokenmoonmedia.com? Adding your website and basic business information to directories is a fantastic way to provide consistent and trustworthy information on your business to both users and search engines. There are plenty of people who discredit the importance of local citations, however, in 2020 they are still an extremely important (and simple) way to diversify your link profile. Next, find ways to work with your local market. Local search can be used to find potential opportunities for your content on a local blog or news source. Use outreach methods to get in touch and establish connections with websites where you might be able to exchange content for a link. While these websites may not have the same authoritative power as larger websites, their influence in the local market will have a relevant and large impact on your local SEO.

Google My Business: Having a well-optimized and verified Google My Business (GMB) profile is very important as it is considered to be the topmost factor for ranking in map results. Update and secure your GMB profile so that you have your own online identity, and the chances for your business to appear in Google’s local search is more. Make sure to be as specific as possible when adding information to your GMB profile.

There is more to it than just writing and letting everything else magically fall into place. Take the time with all on-page content to identify keywords and have them in page titles, header tags, meta descriptions, and more. Maximizing each piece of well-researched content will make every page on a website relevant.

At Broken Moon Media, our business is helping your business get found by your potential customers. Whether you need help with SEO, need social media support, or need to change up your entire online presence, we’ve got programs and services you need to make your business stand out. Our dynamic programs cover businesses in a variety of stages and sizes. Whether you’re just starting out, have too many hats as a business owner, need high-level executive consulting, or need marketing tips that fit your schedule, our programs fit the bill. Find more information at https://brokenmoonmedia.com/.

The initial investment you make towards an affordable search engine optimization package will not break your bank. The best thing about it is that you will see results. Often times, by simply optimizing the user experience we can increase conversion rates, so essentially your website is getting more orders from your existing traffic. Another important element worth mentioning is you will have zero penalties from Google. When you opt for a cheap SEO service, where you are offered a small initial cost, you will not see any results, but rather a headache and empty promises. Google penalties may also be incurred due to their unsophisticated SEO tactics. The results will be much more expensive to fix later.

Creating video content is more comfortable than ever today. There are online tools to help you create video content for your business. Some tools come with ready-made templates to fit your needs – you can actually create a professional video within a few hours single-handedly. So, come with more video content this year, get more exposure in search engine results. Google has also started showing videos as snippets in answers to search queries. As a result, online businesses must use video content for their SEO strategy. When producing video content, make sure Googlebot can understand what your video is all about. Add a corresponding text reference in all your videos along with relevant keywords, meta descriptions, and titles.

Get more visitors for your sites at the top services web directory? We will talk about marketing solutions for your website. With more and more customers going online, looking for the best products or services near them, they are more likely to engage with the business they searched for within a day. To get maximum visibility, your business should be at the top of the list when someone queries for the product or service you offer. But getting on to the top of local search results is not that easy, especially after Google changed their local pack to the new 3-pack listings, like that of the above image.

Every topic has a “head” keyword, which is the most common way people search whatever your page is about. For a post about how to lose weight naturally, this is “natural weight loss”. Google says to write title tags that accurately describe the page’s content. If you’re targeting a specific keyword or phrase, then this should do precisely that. It also demonstrates to searchers that your page offers what they want, as it aligns with their query. Is this a hugely important ranking factor? Probably not, but it’s still worth including.

You’d hope with a name like ‘Blogger’ that Blogger would be a decent free service for blogging. Fortunately, it is. Sign in with your Google ID, and you can have a blog up and running in seconds, which can then be customised with new themes. It is, however, a Google service, so be a touch wary, given how abruptly that company sometimes shuts things down that millions of people were happily using.

Our quality service directory is used to promote the best businesses out there dedicated to perfecting their craft and providing truly quality services. We encourage our businesses to not only list their companies, but also to network amongst each other to grow their communities. Please call our dedicated team if you have any questions or concerns. Below you will find all of our quality services, please feel free to navigate each one and network with our professionals. If you would like to have your business listed please go to the “Get Listed” tab and submit our form for your business to be reviewed: See additional details at Services Directory.

There was a time when connecting with influencers was extremely difficult. But with guest blogging, the process is now simple. For example, some websites that accept guest posts foster a community of contributors engaged in related niches. In some cases, you’ll get the chance to take part in an email thread where contributors brainstorm potential topics. You can also collaborate with others for co-authored posts. Regardless of what the community’s structure in a particular site is, you can always leverage your authorship. Seek partnership opportunities with influencers – from content cross-promotion to expert interviews. All you need to do is be active in the community. Leave comments, share other posts, or cold-email your prospects. If possible, you can even invite influencers as contributors to your own blog.

Pay-per-click is a model of advertising where marketers pay a fee every time people click on their ad. Basically, it’s the process of buying visits to your site, as opposed to getting them organically via SEO or other types of digital marketing. PPC is one of the types of paid search. It’s similar to SEM (search engine marketing) but can also include display advertising (cost-per-click based), and affiliate advertising. Affiliate marketing is one of the popular ways people make money online these days. If your affiliate program is successful, you might earn quite a decent passive income. Basically, affiliate marketing is a type of digital marketing where a person partners up with other businesses in order to receive a commission for the traffic s/he generates for this business. Imagine this: you put a link to an external website on your own blog or website. Every time a user proceeds to this external website and makes a purchase, you receive a commission.

Websites are by far and away one of the most effective tools that you can use to communicate just about anything, whether it be a brand, a collection of work, or even an online shopping experience. Today websites allow you to let your creativity run wild, and I always want designers to experiment and to push the boundaries of what you can produce. However, regardless of what creative path a designer chooses to follow when it comes to true branding, it’s super important to make a site that stands out. So today, we’re looking at five tips and design principles to keep in mind when designing a new website. Finally, don’t put too much text on any given page. There are far too many examples of websites with big chunks of text throughout, and it just makes for more work for your audience. Thus try to limit the amount of text on the page and use fonts that are going to make life simpler for your audience.

Optimizing your Google listing (aka your Business Profile) is perhaps the most effective way to rank higher on Google Maps as well as gain visibility in Google Search local results. In order to get access to your Business Profile to make these optimizations, however, you need a Google My Business account associated with that profile. Once you provide all of the requested information in your Google My Business account dashboard, all of that information will be added to your Business Profile, which appears in Google Search local results, the Google Search Knowledge Panel, and Google Maps. To optimize your Business Profile on Google, ensure that you: Create a Google My Business account and verify ownership of the business, Provide accurate and up-to-date information; Include your logo, hours of operation, acceptable payment methods, the product or service you sell, and plenty of images; Encourage your customers to review your business online; Respond sincerely to customer reviews; Publish posts (announcing products, events, and special offers) to your Business Profile using the Google My Business dashboard. See additional info at this website.

Incredible 2d animation videos services? A well-design animated piece can provide a story that presents all the critical context necessary for your message – and product – to have the impact your need; and do so in a way that anyone, tech-savvy or not, can understand! Lastly, there’s the important point of delivery and distribution of your piece. Marketing cartoons can be used anywhere. More specifically, you’d be hard-pressed to find a distribution channel where a relevant animated piece wouldn’t make a great fit! For you to get the most out of your marketing videos, you’ll want to deploy them in different contexts. You can host them on a YouTube channel, for example, as a fixture of something your company offers, but that’s just the start. You can build entire landing pages around your animated videos or use them as the center-piece on your home or product website. Moreover, marketing cartoons tend to perform particularly well when paired with email marketing pieces, as their short and entertaining nature tends to attract attention with easy.

More and more entrepreneurs experience the vast benefits animated explainer videos have for their business. Businesses interested in starting to use these video’s will be greatly helped by first looking for the most efficient and effective way to go about this. This article gives an overview of things to do and things to avoid when creating such an animated explainer video. An animated explainer video is a short animated video for marketing or advertisement purposes. Businesses usually use animated videos to describe their brand’s products, services or achievements.

But the rise of 2D animation as a marketing strategy is a result of more than just its various applications. These videos drive engagement, website traffic, and more conversions – giving brands an ROI that makes investing in 2D animation an excellent business decision. According to Oberlo, 88% of video marketers are satisfied with the ROI of their video marketing strategy and come in 2022. It is predicted that 82% of all consumer internet traffic will come from videos. Based on these statistics, the future of businesses in the digital eco-system looks to be in favor of 2D animation and video-based marketing. Discover additional info at #2d animation.

What is Video Marketing? Video marketing is simply the use of video for business marketing, be it directly or indirectly. This can mean using video content as a marketing tool to attract followers, raise awareness about your brand or product, drive leads to your site, or generate greater sales. Video content can be hosted on owned platforms such as your website, blog, or social media platforms, as well as third-party sites such as Wistia, YouTube, or Vimeo.

The goofy characters and blocky animation style are a perfect combination with the cheerful music and on-screen text with helpful hints for Irish tourists visiting Canada. Even as simple as it appears, once you’ve watched this clip you’ll never forget its message! Even though some clips are used as educational videos or training tutorials, the highest-converting clips are always animated videos, including promos and demos. Even though non-scientists can barely understand its technical concepts, the on-screen action is still compelling enough to hold a child’s attention for several minutes – That’s a winning characteristic to plan ahead for in your own videos. See extra info on 2d animation.

High quality parttime CIO services from innovationvista.com? Recent incidents should serve as sufficient motivation: Yahoo – 3.5 billion account details were hacked in two different breaches. Every single account on a system serving nearly half of the world’s population in 2013-14 (not fully disclosed until 2017). Sony Motion Pictures – hacked by a group working with North Korea and used sensitive stolen data to force Sony to cancel the release of a movie about Kim Jong Un in 2014. Anthem Health – 80 million customers’ identity and health insurance records were breached in 2015. Equifax – 146 million customers’ detailed credit records and social security numbers were breached in 2017.

Our firm’s unique approach offers small- and mid-size companies the guidance and IT leadership services of expert consultants who have served in a C-level IT role in one or multiple successful tenures, and who have experience in your industry. Our consultants: Possess decades of experience with the strategic decisions needed for success in enterprise technology; Have familiarity with the business model(s) and terminology of your industry; Are armed with our proprietary Innovation framework and toolkits to Stabilize, Optimize, and Monetize your organization’s IT; Provide virtual IT leadership services to clients on a part-time/fractional retainer basis, to make this expertise accessible to any budget. Read a few more details on fractional CTO services.

An advice every CEO should know about cybersecurity: Achieving information security compliance with one or more government regulatory standards for information security (i.e. ISO 27001, NIST 800-171, HIPAA, NYDFS, etc.) is good, but not sufficient to ensure real cybersecurity. Historically, cybersecurity has been an area that is housed solely in the technology department of a company, whether that consists of one or twenty employees. But more and more executives are understanding the importance of being not only knowledgeable but also involved in the conversations and decision-making process when it comes to protecting their data.

The world is becoming increasingly personalized. Frequent flier numbers and customer membership programs enable companies to track consumers’ buying patterns; social media platforms and digital marketing channels enable them to know even more about our preferences and lives. The door has been opened to inappropriate uses of this information, as evidenced by the “fake news” and Facebook/Cambridge Analytica scandals from the 2016 election. But far more commonly, companies are using customer data in legitimate to personalize their communications with customers, with significant results. Customers are happy for you to know about them. According to Accenture, 83% of consumers are willing to share their data in order to enable a personalized B2C experience, and 91% say it actually impacts their buying habits. For B2B purposes, companies have long known there is easy access to public data about them, so any gain in efficiency is welcomed from suppliers who make use of that information (ideally with internal data as well – see below) to streamline the experience for their clients.

Startup companies who avoid inheriting a large installed base of “older” technology find themselves at an advantage, for a period of time at least. Some of these startups – “unicorns” – are companies that reach a $1B valuation in an incredibly short time. Many older companies will never have a chance at that kind of growth due to the weight of their legacy infrastructure, and the maturity of their competitive landscape. It requires an increasing amount of research time to stay current with technological capabilities, and that will do nothing but increase. Business leaders, already stretched to the limit by the demands of their “day jobs,” simply cannot invest the time to stay informed and up to date of all of the changes happening in the technology industry. That is where tech consultants like Innovation Vista can help, since we spend a significant portion of our time staying current in order to advise companies on how to stay current, and how to adapt their cultures to be ready for constant change. Discover more info at https://innovationvista.com/interim/.

Innovation Vista has a unique approach to selecting consultants for our engagements; we only hire lead consultants with experience as C-level IT leaders or Partner-level consultants who have demonstrated track records of tangible business results impacting Revenue, Market-share, and/or Margin significantly for their employers/clients. Our network includes consultants with experience in all major industries: Communication Services, Consumer Discretionary, Consumer Staples, Energy, Financial Services, Healthcare, Industrials, Information Technology, Materials, Real Estate, Utilities and more.

Executive leadership, does your sales team suffer from significant churn? It all comes down to human nature. (Good luck fighting that). It may take a bit of time and education, but in the end I think we can count on smart people to figure out how to act in their best interest. The question for leadership becomes this: is your company culture setup to ensure that your salespeople will believe that collaborating on a CRM platform is in their best interest? It is possible that your salespeople’s resistance to using the CRM system has nothing to do with the system, and everything to do with their plans (or general expectations) that they will be leaving your company in the fairly near future. When that happens, they know that if they have their own spreadsheets or outlook notes or big chief tablets, they can bring very valuable information along with them. If it all exists in the CRM, THEY CAN’T.

Few of my consulting clients have budgets to setup research labs, and aside from a few specific industries, I’m not sure it’s the best approach anyway. Bimodal IT has some benefits, but I feel there is risk to any team who doesn’t work closely and regularly with the business, that in their collaboration, they might fall into the trap of building “cool things” which don’t actually move the needle. Experimental groups also often feel their purpose is to “fail fast”, which I think is enormously problematic in the industry – not because failing shouldn’t be expected (and yes, accepted) when trying innovative things, but because that mindset can lead to approving projects which would never work, under the guise of “learning”. I think there is a simpler way to innovate, which is also cheaper and better aligned to business strategy. Read more details at innovation culture.

Advanced success tactics by Alex Hammer?Covering topics from principles and laws of success, technology trends and the paradigm shift from push technology (in which you have to go out and find your customers, which is much more expensive) to pull technology (in which your customers find you) Alex Hammer is the host of the Alex Hammer Future of Technology Podcast with close to 500 podcast episodes and a best selling Amazon author, authoring 18 books at this moment.

You can find Alex Hammer also on Youtube, on his channel “Alex Hammer” where you can see many videos about success methods (link to youtube here, on video about x words), technology trends, future of technology or showcases of Top 5, Top 10, Inventions, Books Review, Best Selling Books, Gadgets, Technology, Tech, Review, List, Amazing Inventions You Must See, You Won’t Believe Exist, Inventions You Must Have, Amazing Inventions at Home, & much more. This channel will help you self developing in to a better person that has more success in life and career.

Alex Hammer (link on the name to properties) is the founder and CEO of Exponentials, a company focused on seamless integration of artificial intelligence, content and Ecommerce. Exponentials is transforming and upgrading the human experience. A self discovery helper for your inherent interests, the things which you naturally enjoy, a look into your best life and your best self. Main goal that Exponentials achieves is that it flattens customer acquisition prices, the major problem point in Ecommerce and, as a result, Ecommerce moves from a traditionally low ROI industry to a high ROI one.

One of Alex Hammer’s best selling books is “Advanced Success Secrets”. This book covers a wide range of topics and the chapter names should give you a good idea about what’s inside : The Law of Attraction , Preparation and Acclimation , Less is More , The Bottom Half Manages Up, While the Top Half Manages Down , Survival of the Fittest by the Denial or Withdrawal of Resources , Forgiveness and Accountability , The Competitiveness vs. Spirituality of Success , Perfect Moments , “Follow Your Bliss” and Sex and Love.

Looking to find how to be successful ? With a big offer of books like The Online Success Leaders , videos and business consultancy Alex Hammer is establishing himself as a top authority in the world of technology trend setting and analysis, Ecommerce improvement , AI business integration and last , but not least important, in the self success motivational field.

I went through the book’s Amazon reviews after i read the book (Alex Hammer offers all his books for free on his website, if you like them you can buy the paperback versions) and i can say i don’t see any false advertising : This is one of those books where you will want to underline something important on each page.This is one of the most important books I have read in 2013. And these reviews are from elite Amazon reviewers.