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Web Hosting India company? So for this tip, you want to be really intentional about the colors you’re selecting to represent the different elements on your website, whether that be the background navigation menu or even the fonts used to read. Remember that complementary colors help create a balanced and visually appealing website. And there are even online tools that are worthwhile checking out, which help in selecting a range of colors that fit into specific, visually appealing color palettes. Additionally, make sure you use contrasting colors for your text and for the background. So that’s really easy for your audience to read the information that you’re presenting to them. And vibrant colors whilst okay in some areas should be used sparingly, perhaps only for buttons and call to actions. Finally, don’t be afraid of negative whitespace. It will give your website a modern and uncluttered look, which is definitely something worth considering when designing a website.

Keyword research is a critical component of SEO. There’s no point putting time, effort, and money into trying to rank for things that nobody is searching for (unless you just want to attract links). For example, say you sell software tutorials. It wouldn’t make sense to target a keyword like “how do i make the font larger in coffee cup html editor” because it has no search volume.… But while search volume is a reasonable indicator of traffic potential for this keyword, it can be misleading. This happens because the page ranking for the lower volume keyword is part of a broader topic, and gets traffic from other keywords. In other words, more people are looking for a coffeecup tutorial than a review. So, while search volume is a good way to filter for keyword ideas, always make sure to check estimated traffic to the pages that rank to get a better idea of true search traffic potential.

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Lower quality web 2.0 alternative: Here’s something slightly different for our final entry. Unlike the others on this list, how much you pay for Ghost depends on how much traffic you get, although a free 14-day trial is available. However, this system differentiates itself in other important ways: it’s entirely open source, and while writing you get a live preview of how your post will end up. You need to be technically minded for this one, then, but it’s a worthy alternative to WordPress if you’re happy to get your hands dirty and have your own web space that’s awaiting a blog.

Social Media Marketing (SMM): Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!) Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”. It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy customers.

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