Category: Marketing

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You want to grow your Youtube channel or to raise the views of your videos and you don’t know how? Here are a few tips on how to obtain more Youtube viewers and subscribers. Focus on Making Killer Videos: YouTube is a powerful tool. In fact, more than 400 hours of video get uploaded to YouTube every minute. The truth is, most of the videos are painful to watch. Not only that. They are boring and of poor quality. Want your videos to stand out from the crowd? Focus on making killer YouTube videos. How? Pro Tip: Start by investing in quality equipment. This does not mean high-end video and sound equipment. We recommend you start with budget-friendly equipment. For instance, buy a budget camera with a tripod. You can also use your smartphone if it has enough memory. When it comes to lighting, make sure it’s bright enough for you to be visible on camera.

Instagram is one of the best places to reach your target audience and build a community of engaged fans. But knowing how well your content is resonating can feel like a bit of a challenge. Especially when there’s more than one way to measure your engagement. Up until recently, we looked at the number of likes on a post as a strong indicator of its performance. The more likes a post got, the more we judged it as a “good” piece of content.

High quality digital interactions are key factors. Resonant UX copy, intuitive chatbots and user-friendly payment methods are already key aspects of online companies today. Never underestimate the power of conversational marketing. Consumers expect pleasant digital interactions online and therefore, informative forums also provide good informal marketing opportunities. Customers expect increasingly smooth, frictionless transactional experiences. Today, mobile phones are more popular than desktops for consuming digital information. For this reason, it is essential to optimize your site for mobile access. New gestures for using on phones make websites even more user friendly.

However, it can be all too different for a business just starting out these days. Most start-ups have a very limited marketing budget, so they must make an immediate profit for every dollar or pound spent. It’s important when setting out to set your marketing expectations right and understand your business growth journey. For instance, you might come up with a new line of products that have hundreds of stock keeping units (those details differentiating products, known as SKU’s). You may want to advertise all the products without holding any prior data. You may gather some ideas about advertising costs, but you don’t necessarily know which product works best and sells more, so your focus may be misplaced, and you can waste your marketing efforts and limited budget. Even if it’s a quality product that beats all the competitors, you have no brand equity and credibility to rely on, so why should consumers choose to buy from you, if you don’t stand out against the white noise of online, global advertisers? Read more details on https://smmlite.com/.

Social mediat web visitors services right now? Why Buy Social Traffic and Leads? Targeted traffic. Mix of desktop and mobile traffic. Social traffic is very fast and viral. Build online reputation and visibility. Google loves social signals from these sites: Increase your search engine rankings. Build relationship with your customers. In addition to increase likes and followers, we can deliver 500 to 2,000 highly responsive social media visitors from various social networks. These will be sent to your web page in hours. Find extra information at social media traffic.

However, it can be all too different for a business just starting out these days. Most start-ups have a very limited marketing budget, so they must make an immediate profit for every dollar or pound spent. It’s important when setting out to set your marketing expectations right and understand your business growth journey. For instance, you might come up with a new line of products that have hundreds of stock keeping units (those details differentiating products, known as SKU’s). You may want to advertise all the products without holding any prior data. You may gather some ideas about advertising costs, but you don’t necessarily know which product works best and sells more, so your focus may be misplaced, and you can waste your marketing efforts and limited budget. Even if it’s a quality product that beats all the competitors, you have no brand equity and credibility to rely on, so why should consumers choose to buy from you, if you don’t stand out against the white noise of online, global advertisers?

Consider this when creating the ad. It should encourage people to click. But the less it “feels” like an ad, the better. Instead, make it about the content. That’s why people click on social media. Get that traffic first. Then focus on conversions through your website. Facebook is a huge driver of online sales. 52% of online purchases can be attributed back to a Facebook ad. This traffic is valuable. It’s worth it to play the long-game by increasing traffic first. Some ads will be more effective than others. Listen to what the numbers are telling you. Make it a no-brainer to visit your site and share your content with others. Capture that magical moment when a post, email, blog, video, or other content form evokes an emotion.

Instagram Stories take time, effort, and planning to get right. But that doesn’t mean you can’t have a little fun with it! We’re seeing more and more brands add elements of humor and pop culture references to their posts by adding memes and trending topics to their content. And we think that might be down to the rise of TikTok in 2019! The new video platform is known for it’s fun and informal video style, and we think it’s a trend that’s trickling into Instagram too. At SmmLite, we’re actively injecting some fun into our Instagram Stories, and it turns out, you guys love it!

Use Catchy Headlines for Your Videos: Just like text web pages, the titles of your YouTube videos are the most important pieces of your content. Without an eye-catching headline, viewers will not click and watch your videos. No matter how good your videos are, poor or weak titles make it hard to grow your audience and views. Want to learn how to create eye-catching titles for your YouTube videos? Writing eye-catching headlines is a skill you can master but with practice. Putting some thoughts into your titles will boost views and engagement. Pro Tip: Research what popular YouTubers and trending videos are using. YouTube is all about trending videos.

Don’t forget to pull your data. Before your new implemented strategies go underway, it’s important to collect a baseline of how it was before, so that you have something to measure against in the future. For example, if you take inventory of how many views you’re getting on Instagram Stories before the new strategy is in effect, you can see if the new ideas are improving these numbers or not. It’s important to keep a close eye on what is affecting your growth (positively or negatively) so that you know when you’re on the right track or when you need to try something new so your business can keep growing. See extra information at realtrafficsource.com.

Best marketing tools? Keywords are undoubtedly the most essential part of SEO success. So how do they both fare in optimizing and analyzing keywords? Keywords form a vital part of your digital strategy and Rank Math has the advantage here with the option to analyze up to five keywords for free, while Yoast SEO only offers one. Here’s what both have on hand to enhance your keywords. Yoast SEO lets you analyze your single keyword on the free version (more options are provided with Premium), rates how good it is, and shows you a list of suggestions. The score it gives you is assigned on a traffic light system from red to green, and it also lets you analyze the readability score. See extra information on is rank math better than yoast. One important aspect of making money from Affiliate marketing is discovering new affiliate products before everyone else. By working with some of the best affiliate marketplaces, you can discover new offers. There are many such marketplaces, but here are the top 2 that you should be using right now. The Impact is the fastest-growing affiliate marketplace and is free to join. I have been using them for years and never had any issue tracking or getting paid. This is perhaps the best affiliate network of this year. Impact also lets you build better affiliate partnerships with the companies you are interested in working with.

Any SEO plugin should enable you to optimize your pages for a focus keyword. Both Rank Math and Yoast SEO do this well. By default, Rank Math lets you assign five keywords to your posts. However, you can easily increase this number to unlimited keywords by using a filter that you can add to your page editor. Yoast SEO only lets you optimize your posts for one keyword, or up to five if you purchase the Pro version. While adding more keywords is not necessarily better for your SEO, it can increase your page rankings because you can include related keyphrase variations or synonyms. Both tools give you suggestions for keyword optimization within your post editor, and show you a green light when it’s good to go. For instance, they’ll prompt you to include your focus keyword in headings, and monitor the keyword density within your text.

Want to compare and optimize your ranks on search engines? Then look no further because Surfer SEO uses the power of AI to create the perfect content strategy that is sure to push your website to the first page of Google! Besides offering optimized and unique content that simulates your tone and quality, Surfer SEO provides tons of strategic ideas keeping your domain and niche in mind. So, unlike other copywriting software solutions, this SEO plugin will not confuse you with irrelevant, “robotic” content. Further, you’ll be able to learn more about SEO basics through valuable insights on the top-ranking pages, so you can start increasing your website traffic! From blog post outlines to image count: Surfer SEO will guide you through every step in making the most SEO-friendly blog. Discover additional details on https://topmarketingtools.net/.

Formerly known as GrowSumo, PartnerStack enables companies to leverage affiliate partnerships in order to grow revenue, increase distribution, and go to market more efficiently. Some of our best affiliate partners use PartnerStack. It’s just as good as Impact, but tends to be geared a bit more to SaaS (software) businesses. Who should use PartnerStack? PartnerStack is great for companies who want the ability to manage all of their affiliate marketing channel programs with a single dashboard. The software features a full-suite of marketing, affiliate, and referral solutions with real-time reporting and payouts. PartnerStack users include Unbounce, Instapage and Leadpages as well as Bill.com, CallRail and Vimeo.

Your marketing strategies seek to pass every lead you catch through your funnel before they make a purchase—and then follow up with them to make sure they return to your company and make more transactions. You can give consumers the impression that you are engaging them directly by setting up welcome e-mails, quotes or forecasts, and/or openings to visit your site to “drip” through their phones—even if your automated campaign is really only pushing them through a series that was programmed months in advance. Engaging with consumers on social media is at the heart of the business, getting a presence on social media in the first place. However, too many company owners use social media as they do for their personal profiles, browse through references and answers, and throw away their reactions when they have the time.

Best marketing tech trends? Gives Competitive Edge: Let’s be honest, your competitors are already trying their best to excel in the market and capture the attention of the audience. What can set your branding apart from your competitors in such a fierce environment? It’s digital marketing. If you miss out on the opportunity of maximizing your brand visibility, then someone would take this opportunity. Businesses are getting smarter in terms of branding, due to the perks that digital marketing has to offer. See even more info on seo guest post.

Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet, as of 2022. Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all attempt to do just that. The internet offers unique benefits other marketing mediums can’t offer — scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. But the internet can be an overwhelming and all-encompassing entity, filled with videos and recipes and news articles and e-commerce sites. In the crowded space of the internet, how are you supposed to differentiate your business to reach the right audience?

The next strategy on this list of link building strategies for 2022 is one of my personal favorites. You should find and reach out to resource pages to add your posts that can be a valuable addition to that page. Resource pages are pages that link to awesome content pieces on a particular topic. Their aim is to create the #1 go-to resource for information on a topic. A resource page is sometimes also called a “pillar page” as it includes several helpful links and is optimized for various related keywords. To add your link to a resource page, you should first focus on finding relevant resource pages. You can do this by searching for the following terms on Google.

Search engine marketing, or SEM, refers to paid advertisements that appear at the top of the SERP. The cost of these ads typically depends on the number of clicks the link receives, hence “pay-per-click.” When you pay for these top SERP slots, the “Ad” label will appear next to your URL. Despite consumer knowledge that these are ads, many still click on these links, and it can be a very effective digital marketing strategy. With social media marketing, social media platforms are used as a digital marketing channel. Ads can be bought to reach out to a new audience, or you can create a profile for your business on any social media platform and create posts to advertise new products, sales, or freshly published content.

A digital marketing strategy can do a lot for your business. There are plenty of online channels to choose from. They all vary in price, outreach potential, usability, and purpose. What you need is a solid combination of channels that best fits your business. Whatever the channels and approaches are, we recommend not sticking within the bounds of a single plan, especially if it doesn’t work as expected, leave lots of room for experiments, so stay open-minded. Internet marketing is for more than just attracting new customers — it’s also critical for maintaining a loyal, long-term customer base. You’ll want to use email, blogging, and social media tactics to increase brand awareness, cultivate a strong online community, and retain customer loyalty. Find extra details on https://www.digitalengineland.com/.

As a guest blogger, another advantage of being active in the community is that you get to receive insightful feedback from other contributors. When you talk about strategies, for example, other experts may tune in to share their own ideas through the comments section. As a result, you can further develop or refine your strategy with their suggestions in mind. To invite contributors to comment, try adding a call-to-action in the conclusion paragraph. You can refer to the end of this post to see how it works.

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However, it can be all too different for a business just starting out these days. Most start-ups have a very limited marketing budget, so they must make an immediate profit for every dollar or pound spent. It’s important when setting out to set your marketing expectations right and understand your business growth journey. For instance, you might come up with a new line of products that have hundreds of stock keeping units (those details differentiating products, known as SKU’s). You may want to advertise all the products without holding any prior data. You may gather some ideas about advertising costs, but you don’t necessarily know which product works best and sells more, so your focus may be misplaced, and you can waste your marketing efforts and limited budget. Even if it’s a quality product that beats all the competitors, you have no brand equity and credibility to rely on, so why should consumers choose to buy from you, if you don’t stand out against the white noise of online, global advertisers?

You want to grow your Youtube channel or to raise the views of your videos and you don’t know how? Here are a few advices on how to get more Youtube viewers and subscribers. Make Playlists To Grow Views: By creating a playlist, you will enable users to watch several of your videos in a row, without the need of doing anything. This is very convenient for the users but is also good for the YouTuber. Why? Because it helps to boost the views on all the videos in the playlist! In order to make the list viral, you need to pick the videos wisely. Pro Tip: In the best-case scenario, the list would contain the videos that, when put together, create a story. Basically, this means that each consequent video in the playlist must relate to the previous!

Customers already use voice search assistance daily to find local companies as well as get advice. Therefore, it is important for your business to stand out in this sector. There are strategies for optimizing your content for voice searches. For example, adding keywords that anticipate conversational questions which people likely ask Alexa or Siri is a good option. Make sure your website has a frequently asked questions section. Additionally, ensure that your business address is set up in Google to appear in location searches as well.

Instagram Stories take time, effort, and planning to get right. But that doesn’t mean you can’t have a little fun with it! We’re seeing more and more brands add elements of humor and pop culture references to their posts by adding memes and trending topics to their content. And we think that might be down to the rise of TikTok in 2019! The new video platform is known for it’s fun and informal video style, and we think it’s a trend that’s trickling into Instagram too. At SmmLite, we’re actively injecting some fun into our Instagram Stories, and it turns out, you guys love it! Discover more information on https://smmlite.com/.

Premium online business growth advices in 2022 by Carina Hatton? Carina Hatton about marketing for ecommerce websites: Carina Hatton wants to help your audience grow their ecom business. After scaling her own clothing boutique, Knitted Belle Boutique, to 7 figures, she is on a mission to help others do the same. Carina has always loved business. Learn the legal side of starting and owning your own eCom store even if you’ve researched this stuff before and been left completely confused.. What’s an entity? Do you need a sales tax identification number? How do you setup a business bank account? It’s all inside this day’s training.

CRM sales software are very important in 2022 says Carina Hatton : Nowadays, it’s practically impossible to stay behind your desktop all the time, especially when you have a business to run. The Ontraport mobile app gives you access to most of the functions you can find in the desktop version. It includes Contacts, Deals, Companies, and all the custom objects you’ve enabled in your account. Of course, you can view all of your saved data and continue working as if you were in the office. You can also perform deep searches in your record. If you get stuck at some point while using the Ontraport app, there’s a help center you can access from your mobile device. You can find it under the resources tab next to other exciting stuff, such as training resources and success stories.

This software’s user interface is a mixed bag, with some people finding it too complex, while others think it is manageable, so if this is your first automation software, you may need some time to understand this software’s functionalities. Ontraport’s CRM is great for maintaining categorized lists of your prospects, it allows you to send emails and newsletters to these lists to collect their data and update them regarding your business. Email and marketing automation are the strong features of this software and some companies only use Ontraport for its automation.

Are affordable SEO services important? Carina Hatton thinks yes, and here is why : When you seek the help of an affordable SEO company, you should expect results. Results include increasing the organic traffic to your website. An affordable SEO company will also help in optimizing and redesigning your small business website, or elements of the site, ensuring optimum user experience. With one of our affordable search engine optimization packages, you will be able to achieve your business goals and objectives without a large initial investment.

Reviews & Ratings: Getting positive reviews and higher ratings benefit your business in local SEO. Local reviews not just boost your company’s local reputation but also brings in potential new consumers. If you take a look at the local SERP, you can see ratings and reviews having their place within the local 3-pack. The quality of reviews is more into impacting your local search rankings.

Carina Hatton about SEO for small business: It’s surprising how many small business owners don’t know much, if anything, about Google My Business. A Google My Business listing done the right way can have a significant impact on local SEO relatively quickly. In fact, one study shows a GMB listing accounts for 25% of a website’s ability to rank locally. It doesn’t take long to complete the profile, and even if it seems like basic information, it helps optimize local SEO very well.

So, when creating a website, choose a mobile-friendly design only. Responsiveness should be top on your list when looking for a mobile-friendly website design. Remember, a mobile-friendly website is accessible from all devices, no matter what the size of their screens is. In 2019, Google started mobile-first indexing for all the new websites. Since most people now make Google search using their mobile device, Googlebot started crawling and indexing pages with the smartphone agent. See even more info on Carina Hatton.

If you land a featured snippet, you have an advantage over other websites. The visibility alone could pay off for your company. Yes, some searchers won’t click when the featured snippet answers their questions, but you get the benefit of any clicks it does attract. Different types of content, including a paragraph, table, list, chart, etc., are eligible for featured snippets. In 2020, Ahrefs, which has more than 110 million keywords in its database, released detailed findings from its featured snippets research. One interesting finding is that 12.3% of queries return SERPs with a featured snippet. I think that means there are plenty of opportunities to earn a spot for relevant terms.a chart from ahrefs study showing the finding that only 123 percent of all queries have a featured snippet.

Expert free ads posting sites in Malaysia right now? Cost-effective approach: As majority of the online sites are free and do not charge anything, the seller will not need to manage a big marketing budget for posting an ad The same goes for the buyer who can make a deal directly with the seller without paying a single penny for registering at the site. Generating web traffic: Some companies have their own websites for selling products. They can use the classified sites to generate traffic for their website. They can post an ad with a link and a brief description of their website. In this way anyone who reads the ad would click on the link and will be automatically routed to the site in the link. See more details on Properties For Rent.

Top rated free ads posting sites Malaysia: Purchasing classified advertising for your business will typically work out a lot cheaper than buying other media space such as print, radio or TV ads. Some classified sites even allow businesses to advertise for free. With classified advertising, you typically won’t need to spend time creating an ad yourself or pay for the services of a creative agency to make one for you. Placing a classified ad is usually as easy as coming up with some short copy and supplying your contact details. If you want to design a more complex ad, many publications and websites that sell classifieds offer assistance.

Professional classified ads Malaysia benefits: Free classified ad sites allow you to not only sell beyond your direct marketing efforts but also to get traffic back onto your company website and to your physical business location. Plus, modern advertising sites are great assets for business owners with various needs, enabling you to: List products and services Find employees, contractors, and freelancers and Sell outdated equipment and inventory. Still, the internet is a competitive landscape, which means some free advertising sites will connect you to larger, more engaged audiences than others. Others will benefit your business even more by highlighting categories that are directly related to what you sell. When you know which ones are worth your time, you can get the most efficient results. See more information at https://sabtu.my/.

One of the major benefits of ad posting is the ability to update content regularly. Once you post an ad on newspaper classifieds, you don’t have the opportunity to alter your content. However, you can modify online ads whenever there is need to update the information. Generating leads is a major concern of businesses online. To this end, online Classified Websites provide an opportunity to generate traffic easily. This is so because for instance, once a person clicks on your ad on an online classifieds ad, they are directed to the corresponding landing page. They hasten the process of lead conversion which in turn boosts the sales volumes and Return on Investment.

Top CRM software reviews right now? The founder and CEO, Landon Ray, got the idea for the Ontraport software because he didn’t like having to rely on multiple tools for interacting with his customers. Then he decided to make it an all-in-one solution for CRM and marketing automation. The platform was released in 2008. It proved to be a real hit as business owners liked the fact they’re getting the best of both worlds. Ontraport started growing tremendously, and the initial team of three has expanded to over 120 employees. Read extra info at ontraport review.

You could, for example, define lists that automatically qualify and disqualify leads based on their behaviour, interests, or demographics. And, of course, how you choose to group your contacts is entirely up to you. But, if you’re dealing with a large number of contacts, you might need help from your team members. This is the point where you could take advantage of Ontraport’s Lead Router automation tool, which assigns leads evenly to team members. Well, if you don’t have a team, worry not because Ontraport will still have your back. You can tweak it to automatically apply contacts to email campaigns. The entire framework is flexible enough to accommodate any qualification criteria you might choose.

The businesses that do not give this software a chance are reluctant because Ontraport lacks several new-age features that other automation software tools have. However, upon using it, you will realize that Ontraport is as good as any software if its features are compatible with your business. One of the biggest negatives of Ontraport is its split testing feature, it doesn’t provide much data to gauge campaign performance.

The app is as customizable as it gets, allowing you to edit navigation and switch between three different themes. Another thing you have complete control over is whether or not the app auto logs calls for you. If you have a habit of leaving notes about your calls while they’re still fresh in your mind, you’ll love this option. The app is available for Android, on the Play Store. At the time of writing this Ontraport review, users are still waiting for Ontraport for iOS. If you’re a first-time user, you’ll find plenty of resources on the website. There are beginner guides, video courses, and countless training options you can try.

Now, when you combine all these provisions, Ontraport transforms into one heck of a powerful marketing and CRM platform. Imagine the possibilities that come with that. But then again, if we’re honest about this approach, bundling all these functionalities in one autoamtion software has one major downside. You risk comprising the overall user experience because of the complex framework involved. How so? Ok, take a second and think about it. Admittedly, quite a number of the “all-in-one” solutions we’ve reviewed here at The Digital Merchant come with a relatively steep learning curve. They give beginners a hard time piecing together their multiple tools. Interestingly, the team at Ontraport understands that, and they claim they’ve tweaked the entire platform to make it as simple as possible.

Excellent smm panel India by smmlite.com? We’ve been here since 2011 and have served over million people since then. We’ve also found that 80% of our customer base are so satisfied that they refer their friends and even return to buy more. Smmlite is here for you whenever you need us. We understand that sometimes questions may arise or problems may crop up that you’ll need additional help with. That’s why the Smmlite team is available around the clock – to ensure your success and satisfaction no matter what time of day or night you need us. Find extra details at Best smm panel. With our cost-effective social media and complete digital marketing packages, you have the option to achieve your desired results within your budget. We also offer customized packages if you have some special requirements.

Developing the right digital marketing strategy for your specific and evolving business needs is the key to successfully generating the kind of returns that enable you to invest a larger marketing budget into an expanding array of strategies. In the short term, it can be a real challenge to identify the best marketing channels for bringing the right return on ad spend (ROAS) fastest and advertising strategies that will hit your expected return on investment (ROI). You know from all your other business operations, that having the right setup in place is the key to your success; this very much applies to your digital marketing too; your infrastructure will either work for you, or against you, depending upon your foundations.

You want to grow your Youtube channel or to raise the views of your videos and you don’t know how? Here are several tips about how to acquire more Youtube viewers and subscribers. Use Catchy Headlines for Your Videos: Just like text web pages, the titles of your YouTube videos are the most important pieces of your content. Without an eye-catching headline, viewers will not click and watch your videos. No matter how good your videos are, poor or weak titles make it hard to grow your audience and views. Want to learn how to create eye-catching titles for your YouTube videos? Writing eye-catching headlines is a skill you can master but with practice. Putting some thoughts into your titles will boost views and engagement. Pro Tip: Research what popular YouTubers and trending videos are using. YouTube is all about trending videos.

The acceleration of the digital era in recent years shows how swiftly technology is developing. While trends and market predictions are dynamic and exciting, keeping up and trying to implement them in business is sometimes overwhelming! Companies worldwide, such as Flow Digital from Norway, work hard to keep up with these rapidly emerging marketing trends to stay relevant in today’s competitive market. This article outlines the most recent marketing trends to help ensure that your business stays profitable for the future.

Now, Instagram comments and saves are more important than ever. So the best way to improve your engagement for this year is to create more content that encourages your audience to tap that save button! “Savable content” is anything you know your audience will want to read back again at a later time. If you’re trying to think of “savable” content for your feed, think about what’s important to your audience and what will they find value in. This can be anything from an infographic to funny memes or quotes that you know will resonate. See even more info on https://smmlite.com/.

Fruit and vegetables waste best retail services? Link Retail has everything needed in order to get the best performance out of a retail store or mall. Every individual part, from the shelving, promotions, communication between employees, traffic, conversion rates, customer behavior, and more, can be properly cataloged by a version of our cutting edge Link Retail software. This will give store owners the vital information they need in order to design a better and more profitable shop. This will give a large advantage over others who do not use this technology. The hyper-competitive nature of the retail space requires store runners to try to find a leg up wherever possible. Link Retail can give you that leg up. There is nothing that we like more than seeing a struggling store turn it around or a successful store soar to new heights. Find additional info on shopper flow.

Likewise, places in the store that are doing well will also be properly registrated, allowing users to leverage them to drive as much sales as possible. The Link Sales Modul makes communication in-store easier. The software facilitates real-time dialogue with the frontline employees who run the store. Getting them the feedback needed to make their jobs easier, raise their performance, and boost the store’s bottom line. For those wanting a desktop build, The Link Sales Modul also offers a PC version of the software that performs the same function. Overall, the current realities of retail require daily monitoring and optimization. The Link Sales Modul is a tool that allows owners to gain an edge over the competition with its tracking capabilities.

Analyze the Current Situation: Realize the potential of your store. Know your customers, what do they want, and what they do? Who are your most important shoppers? What separates your retail business from the competitors? This is what Shopper Segmentation and Positioning is all about. Our operational project tools help retailers and suppliers optimizing their product portfolios and price points. Most businesses could do well with fewer products –and a better-managed value proposition and prices.

Price Optimization: In our opinion, price optimization, apart from the eternal struggle for low prices, is given too little attention among many retailers. Many chains and stores reduces their product prices to increase the customer´s perception of good prices. We know, on the other hand, that there are other measures that can increase the perception of benefits – and which makes you earn more money. It´s really all about psychology. Through a wide range of price studies, we establish the basis for increasing the value of a product – both for the customer and for you as a retailer. See extra details on linkretail.com.

Above all, the assessment is easy: Count how much fresh bread and bakery products are left in the store in the last opening hour & do this for a couple of days. Afterwards, if the average is over 40, it means that there is a lot of food to save! Lastly but most importantly, we’d like to introduce a great example that we accomplish to reduce the significant amount of bread wastage in Meny, Norway! In this paragraph, we’d like to give brief information about how much food is wasted every year. As a mater of fact, we need to realize the fact that people throw away 1555 million tonnes of food every year worldwide (BCG, 2018). Then, let’s take a look at which food categories are thrown away the most, and what percentage it makes up of the total food waste.